mobile

The second in my series on the impact of Big Data on Decision Management Systems: The impact of Variety. Big Data involves adding more types of data, from more sources inside and outside of the organization, to your analytic toolkit. Social, mobile, local and cloud data sources are exploding and organization must find ways to [...]

A solution-focused session next with Marcus Hearne talking about analytic marketing solutions. Marketing remains focused on its traditional imperatives – how to focus on customers to maximize the value of each interaction, how to measure effectiveness, what marketing mix to use etc. However the new empowered, social consumer is putting pressure on marketing as people [...]

Mychelle Mollot kicked off day 2 of the Analyst Insights event discussing the analytic skills gap. Only 1 in 10 organizations, she says, feel they have the tech skills they need while 3 in 4 students feel they lack the skills they need. Meanwhile 72% of academic institutions believe they generate employable graduates but only [...]

Les Rechan and Niel Isford came up to wrap up the first day to talk about IBM’s focus on Client Experience. The products, as was noted earlier, are focusing on being Easy, Simple and Fast to make them easier to consume. From a licensing perspective IBM is working with clients on an IBM Unlimited License [...]

After a couple of customer conversations Stephen Gold of IBM came back on time to discuss Watson. I have blogged about Watson a couple of times (including this one on what Watson means for decision management).  Recently IBM has started working with clients around customer engagement, not least because it has become increasingly practical to [...]

After lunch at the analyst summit and it’s time for a customer panel involving BMW, Business Analytics Services and Omnicom Group hosted by Les Rechan of IBM. BMW’s initial analytics work was around diagnostic data analysis in the quality area and has grown into a larger corporate analytics with over a hundred projects centered around [...]

Bob Picciano and Les Rechan came up next to discuss Big Data and Analytics: Fueling Competitive Advantage in the New Era of Smart. Five years ago IBM launched the Smarter Planet initiative. On a smarter planet, they say, everything is connected and instrumented and this is reflected in the explosion of Big Data. To drive value [...]

I was struck over the weekend by this article on the BBC website – Call centre menu options catalogued by frustrated man. Essentially this guy has been documenting call center menus. As the article says “He started the project after growing frustrated about the number of options and amount of recorded information on call centre menus.” [...]

While at IBM IMPACT this year I was interviewed about Decision Management, Mobile and more. Check out the video below: If you want to access the white papers I mention you can find them on decisionmanagementsolutions.com/white-papers.

As part of the ongoing blog series on Marketing Decision Management Solutions I got an update from SAP on Real-Time Offer Management. This is based on an acquisition made at the end of 2006 of a real time recommendation technology developed for the CRM market, with early adoption mainly by the competitive service industries – [...]

Last session for me at FICO World is SulAmerica (part of ING) talking about their work with FICO moving decision management applications to the cloud. Cloud is clearly a growth area for businesses, with much of companies’ IT  investment being pushed to the cloud. This move to the cloud turns applications to SaaS, middleware into [...]

Stuart Wells, the CTO of FICO, came up to give the keynote and talk about FICO’s big cloud announcements: FICO Cloud-based Decision Management Platform (announcement here) FICO Analytic Cloud (announcement here and sign up here) Customer engagement applications  on this cloud platform announcement here (discussed also in this blog post). Stuart began with a couple of stories. [...]

I got a chance to catch up with FICO’s Marketing products as part of our ongoing blog series on Marketing Decision Management solutions. FICO has been transitioning from using its tools to build custom marketing solutions to delivering a complete solution specifically for marketing. They also acquired Entiera about a year ago and have integrated [...]

I am attending FICO World and blogging some sessions. First up is one presented by Doug Clare and Sally Taylor-Schoff talking about the impact of showrooming on financial services. Showrooming, of course, is the practice of examining a product in a physical location and then buying it online. Consumers have more and more apps to [...]

The last item in the program here at IBM IMPACT before I go speak is a panel of General Managers led by Rob Leblanc. Interesting points included: Is a connected car a mobile data center or just a big, complex mobile device? Or both. How do CIOs partner with COOs to drive smarter process and [...]

Day 2 at IBM IMPACT kicked off with another IBM keynote. Dave Farrell got it started telling us that IBM got record attendance this year and that customers will be talking about how “business in motion” has helped them. First up is Jim King of BMI – a licensing and rights management company in the [...]

Dave Millen came up to talk about the Process and Decision Management updates under the umbrella of Smarter Process. Big Data, cloud, social and mobile is driving change in the Smarter Process portfolio. In particular it means that process efficiency is no longer enough to guarantee success – you need processes that are effective also. [...]

In the analyst track we got an update on WebSphere. Marie Wieck kicked off with a quick overview of the WebSphere business and on the persistent themes, largely the same as the ones highlighted in the opening keynote (open, mobile) but also emphasizing IBM’s increased outreach to and support of developers, its focus on improving [...]

Ford and IBM kicked off IBM IMPACT 2013 with a discussion of the amount of code (and the number of sensors) in a modern car to control everything from safety systems, self parking and more. This means that Ford has to get good at developing software, and software suitable for use in the car as [...]