I recently completed and Teradata has just published a new case study- Beyond the Data Warehouse – Telenor Pakistan’s journey into Advanced Analytics. This was an interesting case study to write, covering multiple data-centric applications that went well beyond the basics of reporting and dashboards. Data and analytic insight are being used to route calls, make cross-sell [...]
micro-segmentation
Clario Analytics has been marketing cloud-based analytic solutions since 2008. The company has been going to market with a general purpose analytic platform – Clario Platform, offering predictive analytic model development in the cloud – across multiple verticals. In addition, they leveraged their deep experience in marketing optimization and developed Clario Stream, a marketing optimization [...]
Analytics can transform your business. Last time I shared with you how to transform your marketing with analytics. This time I’d like to share with you the power of analytics to optimize customer retention and how to use a Decision Management approach to give you a competitive edge. How to transform customer retention with analytics [...]
How to transform your marketing with analytics Companies need to develop a loyal customer base and market effectively to them. But customers increasingly shop in multiple channels and formats, and have more choices than ever before. Your company can leverage the power of analytics to overcome these challenges. You can develop the capability to target [...]
I want to share with you the collective wisdom of over 50 companies that have transformed their business using analytics. These companies tackled core business issues like customer retention, marketing, patient care, student achievement, and customer centricity in industries as varied as Retail, Telecommunications, Healthcare, Education, Government, Insurance and Banking. Tomorrow I will kick off [...]
