Russ Cobb and Randy Guard came up to walk us through a day in the life of a marketing department: Problem identification by the CMO Discovery and segmentation by the marketing analyst Campaign design and execution by the campaign manager Optimization and social listening by the campaign manager and marketing analyst Results for the CMO Randy [...]
kpi
Big Data is a big topic these days. The combination of predictive analytics and Big Data should create new opportunities for more specific, future-oriented analysis of large amounts of data to create actionable insight. Yet most organizations are not combining predictive analytics and Big Data in this way and I think this is because they are trying [...]
The last two weeks have been very focused on analytics, especially predictive analytics. First I attended the IBM Analyst Summit where they formally launched their big new focus on Decision Management (see my blog series here). This event was a big deal, I believe, because it showed IBM’s increased focus on Decision Management – moving [...]
Sapiens has been around for over 25 years developing technology solutions around business rules and model-based development, specifically in financial services and insurance. Established in 1982 and NASDAQ traded, they have $100M in annual revenues post a couple of recent mergers. They have over 750 employees in US, Canada, UK, Japan, Australia, Belgium and Israel. [...]
An interesting thread over on LinkedIn got into a discussion of terminology and I thought I would share my opinion on this here: Decision Management is an approach for supporting, automating, managing and improving decisions. Decision Management Systems are systems that automate and manage repeatable decisions. Decision Support Systems support people manage decisions, both repeatable [...]
Brian McDonough of IDC talked about the drivers for pervasive BI in organizations. He identified various metrics for measuring pervasiveness. Each of these could be assessed (from beginner to expert for instance) to see how well an organization is doing. Data Update Frequency Percent of Power Users Degree of Internal Use Degree of External Use [...]
Bill Gassman spoke on the role of Business Intelligence – BI – in process improvement. Bill means “big BI” – everything to do with intelligence about your business, the discipline of BI and analytics, not just a “BI” product. The road to intelligent operations he says has “haves” and “have nots” – some have BI [...]
I got an update from Angoss recently. It has been a while since I was updated on the product – I last blogged about 7.0 which was the last major release. 7.5 is an upgrade from this version –a maintenance release – with 7.6 planned for the end of 2011 and 8.0 due out around [...]
Barb von Halle and Larry Goldberg from KPI and one of their clients presented to the Object Management Group session on the KPI Decision Model (Barb recorded a webinar on the Decision Model for me some time back). KPI has been working on the Decision Model for some time and published a book on this [...]
I was reading this article on Have you tested your strategy lately? in the McKinsey Quarterly and I was struck by test 10: Have you translated your strategy into an action plan? This struck me because one of the most persistent problems I see in corporate strategy is what I call the “make it so” [...]
I blogged a couple of internal Oracle sessions on RTD (Oracle Real Time Decisions in e-commerce #oow10, Oracle RTD Roadmap #oow10) and now we get a chance to hear a customer speak – Dell with some help from Objectifi. Octane is Dell’s brand name for their RTD project – the platform has a number of [...]
I caught up with DataInfoCom recently – a research-oriented software company headquartered in Austin, Texas. Their focus is on what they call Predictive Decision Management. Their software product, OSMOSYS, delivers predictive decisioning over the Internet – Decisions as a Service or DaaS as I call it. Their customers include a couple of well known, Fortune [...]
Syndicated from B-Eye-Network I recently wrote an article for the IIA on decisions, decision management and analytics. This was prompted by Tom Davenport’s recent interview on the Sloan Business Review on Reengineering your decision making processes about analytics and how companies make decisions. This interview also prompted Boris Evelson of Forrester to write this blog [...]
Syndicated from International Institute for Analytics Tom Davenport was interview recently by the Sloan Business Review on Reengineering your decision making processes about analytics and how companies make decisions. While the interview is mostly focused on manual decision making, many of the points are just as valid when you consider decision management and decisioning technology [...]
I got my first look at Verix recently. Verix targets the commercial side of Pharmaceutical companies – sales first, then managed care and then marketing. They are trying to shift the burden of analysis work from sales managers, sales consultants to automated systems. They started with a core analytic competency and it evolved over time [...]
I have just opened ITWeb’s BI 2010 in Johannesburg talking about decisions and importance of decision making in making BI matter (I will post my slides later). Great audience, nearly 200 people with a strong showing from end user customers (75%) and, very interestingly, nearly half considered themselves business / IT straddlers which is a [...]
Syndicated from ebizQ The first critical characteristic of a decision-centric organization, obviously enough, is a focus on decisions instead of processes or functions. The decisions an organization makes, the actions it selects from the possible alternatives are critical. Decisions are what make strategy real and drive results and performance against metrics. Implementing a strategy defined [...]
I got a chance to catch up with Aha! recently. Aha! is based in the Denver Tech Center and was founded back in 2006. Aha!’s premise is that it is now possible to build analytics into a platform and to focus on how to operationalize predictive models and deliver analytics within business processes. Initial customers [...]
Tom Davenport published a new article recently in the Harvard Business Review titled Make Better Decisions. In it he gives some examples of bad decisions and asks why this decision-making disorder? First, because decisions have generally been viewed as the prerogative of individuals—usually senior executives. The process employed, the information used, the logic relied on, [...]
I am hosting a panel on Predictive Analytics at the Business Analytics Summit and I got a chance to attend a session beforehand where Dave Stodder presented on performance management and Key Performance Indicators. Dave began by emphasizing that performance management is both a business and IT issue and that it needs to link people, [...]