Next up at PegaWorld was a customer presentation from Vodafone. Vodafone is one of the world’s largest communications companies with 30,000+ employees and 400M customers across 30 countries. They have expanded from consumer mobile telephony to a broader portfolio of services (fixed and mobile, converged, enterprise and consumers). This change has driven a need to serve multinational customers [...]
fulfillment
Justin Honaman from Coca Cola presented on their use of Teradata in their customer intelligence program. Coca Cola has a huge range of products, in many sizes, as well as dozens of bottlers and distribution partners. The 72 bottlers are limited to specific geographies, adding a layer of complexity to their business. Justin’s group, Customer [...]
Erik Klein from the WebSphere Commerce group at IBM and Scott Young from a consultant. Erik started by discussing the inhibitors to moving to multi-channel and customer-centric. These include: Siloed business units Applications that don’t integrate or support multi-channel operations Redundant data in multiple systems, no single version of the truth The different domains – [...]
