I got an update on Marketswitch Optimization as part of my series on marketing decision management solutions. Experian positions Marketswitch Optimization for the most advanced stage of decisioning– as clients move from profiling and segmenting their customers, to predictive scoring and business rules to optimization. They see some interesting numbers for improvement through this lifecycle [...]
Financial Services
After a couple of customer conversations Stephen Gold of IBM came back on time to discuss Watson. I have blogged about Watson a couple of times (including this one on what Watson means for decision management). Recently IBM has started working with clients around customer engagement, not least because it has become increasingly practical to [...]
Next session for me at FICO World is one focused on where customer decisioning is going. John Rymer of Forrester began by presenting some of the major trends found in a recent Forrester survey conducted for FICO: Customer modeling is getting much more sophisticated as companies try and understand large numbers of customers more precisely [...]
Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this [...]
I am attending FICO World and blogging some sessions. First up is one presented by Doug Clare and Sally Taylor-Schoff talking about the impact of showrooming on financial services. Showrooming, of course, is the practice of examining a product in a physical location and then buying it online. Consumers have more and more apps to [...]
Jim Davis kicked off the annual SAS analyst event. SAS sees their work on in-memory analytics in recent years as another major change in the way companies handle data and develop analytics, especially when combined with their work on taking advantage of this with their new visual analytics interfaces. This, he says, is going to [...]
Blueriq (previously Aquima) started as a business unit about 15 years ago by Everest (a consulting firm) and began developing a software solution. It now provides a complete business process management software solution with support for processes, intelligent forms, case management etc built around a powerful business rules engine. They have a strong presence in [...]
Be Informed recently gave me an update on their progress. Based in the Netherlands, they were founded back in 2002 and they released 4.0 last year and have been focused on building a large number of projects across Europe, especially in the Netherlands. Focus areas are public sector and financial services. They are over 200 [...]
FICO Xpress Optimization Suite is part of the FICO Decision Management tools suite. It can be used in conjunction with various FICO applications too. It is used directly with their Marketing product and is embedded in their Decision Optimizer product that can generate optimal rules for their Originations, Customer Management, Collections and Fraud products. Outside [...]
Rapid-I provides open source software for predictive analytics, data mining and text mining. Incorporated in 2006, they are based in Dortmund Germany and have been working on RapidMiner since 2001. They have over 35,000 production deployments and more than 400 customers in 40 countries. Banking and financial services is their largest market followed by Pharma [...]
Fuzzy Logix is an advanced analytics software solution and services company headquartered in Charlotte North Carolina, with offices in Cupertino California, Richmond, Virginia and distribution channels throughout the world. Fuzzy Logix provides an in-database analytics solution, supporting both in-database model construction and in-database scoring. They also offer in-GPU solutions, which allow users to access potentially [...]
I got an update on GDS Link recently, having last written about them in 2010 (see this First Look on GDS Link). Since 2006 they have been helping banks and other credit issuers to build custom, tailored, customer-centric risk applications. DataView 360, the core product, was designed to address what they regard as the key [...]
FICO Model Central is the latest addition to FICO’s Decision Management platform and is focused on lifecycle management of predictive analytic models in the context of an overall Decision Management implementation. The original driver was a growing regulatory requirement in the banking industry to have a regular cycle of model validation and monitoring of predictive [...]
Zoot was founded in 1990 and has been providing hosted decision management solutions since 1992. With a focus on financial services, Zoot’s clients include 3 of the top 5 U.S. banks and they work with clients of all sizes and across all lines of business. Instant credit decisioning is one of their critical offerings, but [...]
Starview Inc. have just launched their new platform – Business Analytics and Optimization Platform (BAOP). Growing out of a long standing consulting practice, the company sees an opportunity for a platform aimed at the continuous optimization of decision-making. They are focused on Telco, Finance, Energy and Manufacturing (especially Semiconductor) and they have a vertically-oriented strategy, [...]
I got an update from InfoCentricity recently. InfoCentricity are a software company focused on delivering a web-based, advanced predictive analytics workbench (Xeno). They were founded back in 2000 have been releasing various components of their Xeno platform since then as well as a first application based on this platform (Campaign Analyzer). Xeno4 is the new [...]
Eric Yau kicked off the business analytics keynote today, saying that they are going to focus in on the 3+3 areas discussed yesterday and with that he introduced Deepak Advani. Deepak introduced some key IT trends – rising data volumes, high volume decisions that require decision automation and LOB demanding more flexibility and independence – [...]
Steve Mills opened up the discussion talking about Big Data, making the point that the art of the possible when it comes to data has been growing steadily for many years – though the current explosion in data is pretty impressive. For instance 1.3B RFID tags in 2005 and 30B in 2010, 4.6B mobile phones [...]
Jeff Jonas‘ great ad for analytics, talking about crossing a road as an analogy for the power of predictive analytics, kicked off the first real content of the keynote. Jeff talked about enterprise amnesia, the challenge of enterprises being unable to process all the data they have flowing in. Jeff uses a puzzle metaphor and [...]
One of my clients, Nomis Solutions has a number of jobs open: Client Director, Data Architect, Senior Optimization Engineer, Agile Developer, Technical/Customer Support Director, and Software Architect. Nomis Solutions provides Pricing and Profitability Management solutions to the financial services industry. Nomis Solutions is headquartered in San Bruno, California, with offices in London and representation in [...]
