effectiveness

A new white paper outlines the journey to optimal decisions and the role of mathematical optimization in getting the business results you want.

One of our clients was presenting recently at a TDWI conference and was picked up on TechTarget – Analytics teams give data science applications real scientific rigor. It’s a great article with some good tips about using a repeatable methodology like CRISP-DM, especially when combined with decision modeling as a way to capture business understanding and [...]

Forrester analyst Mike Gualtieri asks “if analytics does not lead to more informed decisions and more effective actions, then why do it at all?” Specifically in a great post What Exactly The Heck Are Prescriptive Analytics? he says (emphasis mine) Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn’t [...]

The folks over at ZS Associates sponsored a study by the Economist Information Unit on analytics titled “Broken Links: Why analytics investments have yet to pay off”. This report showed the classic challenge of analytics – 70% think analytics is very or extremely important but only 2% say their analytics efforts have a broad, positive impact. In [...]

I got a chance to hear Roger Burlton and Sasha Aganova of the Process Renewal Group talk about a recent case study of theirs concerning risk and management and processes. This is a hot topic of course with new regulations and new requirements for financial services firms. Compliance with these risk management regulations, though, can’t be seen [...]

I am giving an online class Introduction to Decision Management in three 90 minute sessions November 17,18,19 Decision Management allows the effective automation of decision-making combined with increased business agility and greater effectiveness. Decision Management is a proven approach for adopting business rules and predictive analytics technology. Used with these technologies, Decision Management improves risk management and [...]

I am giving an online class Introduction to Decision Management in three 90 minute sessions August 25,26,27 Decision Management allows the effective automation of decision-making combined with increased business agility and greater effectiveness. Decision Management is a proven approach for adopting business rules and predictive analytics technology. Used with these technologies, Decision Management improves risk management [...]

I am giving a webinar on Improve Your Process Models by Modeling Decisions for the IIBA on September 18 at 11am Eastern: Business analysts know that modeling business processes, rather than writing about them, defines them more accurately. Business process models make it easier to validate requirements, easier to see opportunities for improvement and easier to manage [...]

We have been expanding recently, adding partners to help us deliver decision management to customers around the world. You can see the current list of partners here on Decision Management Solution’s website. To introduce these partners to you I am going to be conducting a series of interviews in the coming weeks. I am going [...]

I am giving a webinar on Lux Magi. Decision management and business rules management systems are the ideal platform for an agile and cost-effective compliance approach. In regulated industries like financial services, leading companies are building compliance into every process and system with consistency and transparency across the entire organization and with the agility to meet [...]

To become predictive, to use predictive analytics to differentiate a software product, you need to identify the decisions that can be made more profitably, more accurately, more precisely or more reliably. Unless the predictive analytics embedded in your product improve some decision-making then they will offer no real value. At best such analytics will be [...]

Regular readers of my blog (as well as those who hear me speak and our Decision Management clients) know that I talk alot about automating decisions. Really, a lot. The evidence that taking control of decisions, specifically operational decisions, and developing Decision Management Systems to automate and manage those decisions drives improved organizational effectiveness is [...]

A solution-focused session next with Marcus Hearne talking about analytic marketing solutions. Marketing remains focused on its traditional imperatives – how to focus on customers to maximize the value of each interaction, how to measure effectiveness, what marketing mix to use etc. However the new empowered, social consumer is putting pressure on marketing as people [...]

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to [...]

I got a chance to catch up with FICO’s Marketing products as part of our ongoing blog series on Marketing Decision Management solutions. FICO has been transitioning from using its tools to build custom marketing solutions to delivering a complete solution specifically for marketing. They also acquired Entiera about a year ago and have integrated [...]

The last item in the program here at IBM IMPACT before I go speak is a panel of General Managers led by Rob Leblanc. Interesting points included: Is a connected car a mobile data center or just a big, complex mobile device? Or both. How do CIOs partner with COOs to drive smarter process and [...]

Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel outreach. Silverlink works with health plans and pharmacy benefit managers to get their members to [...]

I saw this list of Top 10 CIO Business and Technology Priorities in 2013 from Gartner the other day and it caught my eye. In particular I was struck by the potential for Decision Management to impact both business and technology priorities on this list. Obviously one can tie almost anything to a priority like “Increasing [...]

I am giving a webinar at 10:00am Pacific on January 30 with Inkiru on Engagement, Loyalty, Costs and Growth – Driving retail success with predictive analytics and decision management Retailers see tremendous value in business intelligence and real-time analytics as a way to make sense of the vast amount of data they collect. The challenge is [...]