dialogue

I recently caught up with Yseop (“Easy-op”), artificial intelligence software designed to write the way a human would do helping turn analytics and other information into natural language. Yseop was founded in 2008 by a technologist and an angel investor but the product is based on over 20 years of research. Yseop is headquartered in [...]

I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing Decision Management. These solutions have evolved from internally developed Teradata solutions as well as their acquisitions of Aprimo, eCircle and Market Helm Interactive (reviewed by me here). Several things are driving Teradata’s approach to integrated [...]

My old friend David Raab just published a new white paper The Customer Data Platform: A new foundation for customer management (download for free with registration from ReachForce). In this paper David reiterates the power of marketing automation with some great stats on how much better companies that apply marketing automation perform when it comes to [...]

Next session for me at FICO World is one focused on where customer decisioning is going. John Rymer of Forrester began by presenting some of the major trends found in a recent Forrester survey conducted for FICO: Customer modeling is getting much more sophisticated as companies try and understand large numbers of customers more precisely [...]

Larry Rosenberger, FICO Research fellow, ex-FICO CEO and generally fascinating analytic thinker was up next to discuss analytics and the internet of things. For all the “speculative” in the title, Larry things the whole area of the internet of things is becoming more real and less speculative. Larry began by defining the internet of things. [...]

Stuart Wells, the CTO of FICO, came up to give the keynote and talk about FICO’s big cloud announcements: FICO Cloud-based Decision Management Platform (announcement here) FICO Analytic Cloud (announcement here and sign up here) Customer engagement applications  on this cloud platform announcement here (discussed also in this blog post). Stuart began with a couple of stories. [...]

I got a chance to catch up with FICO’s Marketing products as part of our ongoing blog series on Marketing Decision Management solutions. FICO has been transitioning from using its tools to build custom marketing solutions to delivering a complete solution specifically for marketing. They also acquired Entiera about a year ago and have integrated [...]

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this [...]

I am attending FICO World and blogging some sessions. First up is one presented by Doug Clare and Sally Taylor-Schoff talking about the impact of showrooming on financial services. Showrooming, of course, is the practice of examining a product in a physical location and then buying it online. Consumers have more and more apps to [...]

As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]

As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective. A suitable marketing solution is: Multi-channel, supporting inbound [...]

UPDATE: I wrote this review back in March but as part of the series on Marketing Decision Management I am writing about products such as the Portrait Suite so I have added it into the series. I got briefed by the Portrait folks back when they first became part of Pitney Bowes Software but it [...]

Blueriq (previously Aquima) started as a business unit about 15 years ago by Everest (a consulting firm) and began developing a software solution. It now provides a complete business process management software solution with support for processes, intelligent forms, case management etc built around a powerful business rules engine. They have a strong presence in [...]

I met General Intelletics at the recent Building Business Capability conference. The founder has been working in artificial intelligence and configurators for about 10 years. One of his clients wanted to put together an insurance program for a gold mine in Turkey – total premiums of about $4M/year. He found that there are no real [...]