AI is a hot topic and we get asked a lot by clients how they can succeed with AI or cognitive technology. There’s often a sense of panic – “everyone is doing AI and we’re not!” – and a sense that they have to start a completely separate initiative, throw money at it and hope [...]
customer retention
I am giving a webinar on Success in Customer Next Best Action: Decision Modeling, Rules and Analytics Thursday, May 18, 2017 10:00 AM PDT Digitizing, personalizing and improving customer interactions is critical to business growth, customer retention and market engagement. Executives want to ensure that every interaction with every customer adds value – they want [...]
I am giving a webinar with Matt Kitching, Senior Data Scientist at Apption at 10am Pacific, May 27 on The Value of Predictive Analytics and How Using Decision Modeling Helps You Succeed Successful predictive analytic projects follow a well defined approach from requirements to modeling, implementation and deployment, embedding the analytic results in operational systems that [...]
As part of my ongoing series on Marketing Decision Management products I got an update from NICE about their real-time solutions. NICE was founded in 1986 and has 25,000 customers across 150 countries with nearly $1B in revenue. NICE’s focus is on helping their clients get closer to their customers. This involves knowing the customer [...]
I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing Decision Management. These solutions have evolved from internally developed Teradata solutions as well as their acquisitions of Aprimo, eCircle and Market Helm Interactive (reviewed by me here). Several things are driving Teradata’s approach to integrated [...]
I have been following the Data 2.0 Summit folks recently – the Third Annual Data 2.0 Summit 2013 in San Francisco is a one-day conference and speakers include Anthony Goldbloom, CEO of Kaggle, who is always worth listening to and you can get 20% off your Data 2.0 Summit pass by clicking this link. Anyway, the theme this year is that [...]
Saffron Technology is focused on prediction and sense making using associative memories. Associative Memories automate cognitive thinking by building connections and counts from large amounts of data. Saffron Technology uses a NoSQL / schema free approach and have developed technology to reason in real time by recalling the connections in the context of the raw [...]
I have been getting a bit behind with my blogging and tweeting recently but I was struck by a comment on Howard Dresner’s thread (@howarddresner) based on preliminary results from his survey (http://wisdomsurvey.com). #BetterDecisionMaking (so far) is the top goal for #BusinessIntelligence – wisdomsurvey.com #BIWisdom — Howard Dresner (@howarddresner) March 8, 2013 and Boris Evelson [...]
I saw this list of Top 10 CIO Business and Technology Priorities in 2013 from Gartner the other day and it caught my eye. In particular I was struck by the potential for Decision Management to impact both business and technology priorities on this list. Obviously one can tie almost anything to a priority like “Increasing [...]
#9: I would like to invest in business rules and decision management but my manager just doesn’t get it This excuse typically arises because “decisions” are too generic to get management attention. Instead, focus on how automating decisions can help with more precise pricing, customer retention or cross-sell offers, better consistency when coping with staff [...]
Eric Yau kicked off the business analytics keynote today, saying that they are going to focus in on the 3+3 areas discussed yesterday and with that he introduced Deepak Advani. Deepak introduced some key IT trends – rising data volumes, high volume decisions that require decision automation and LOB demanding more flexibility and independence – [...]
Working with clients it is clear that the interest in analytics has never been greater than it is today. Yet there is still confusion about what analytics means. We have web analytics to analyze logs and clickstream data to optimize websites; data mining and predictive analytics to analyze structured data to segment customers and to [...]
Analytics can transform your business. Last time I shared with you how to transform your marketing with analytics. This time I’d like to share with you the power of analytics to optimize customer retention and how to use a Decision Management approach to give you a competitive edge. How to transform customer retention with analytics [...]
I want to share with you the collective wisdom of over 50 companies that have transformed their business using analytics. These companies tackled core business issues like customer retention, marketing, patient care, student achievement, and customer centricity in industries as varied as Retail, Telecommunications, Healthcare, Education, Government, Insurance and Banking. Tomorrow I will kick off [...]
On June 7th, 10am Pacific/1pm Eastern I am giving a free webinar “From Business Intelligence to Predictive Analytics”. Companies are taking the next step from Business Intelligence to a truly intelligent business by integrating predictive analytics into their operations. Companies need to build on their investments in reporting, visualization and dashboards to move up the [...]
