I spoke last week at a conference hosted by the Beyond Budgeting Roundtable. I spoke, as you might expect, on the topic of decision management and how it can deliver the kinds of systems a modern company needs. The conference overall was on the (frankly very appealing) idea that budgets can and should be replaced [...]
customer needs
Stephan Chase of Marriott generated the third set of thoughts. He is working to make Marriott more customer-centric, in particular by employing predictive modeling to determine what customers are likely to do in the future while using results in marketing to create a learning organization. This is of course the heart and soul of decision [...]
