Next up was a discussion of the Teradata Marketing applications with a presentation from MGM Resorts. I wrote about their marketing solutions back in 2013. These solutions have evolved and include in-house and acquired technology like Market Helm, Aprimo and others. These solutions are designed to bring cross-channel consistency and customer specificity. Individualization, real-time interaction, [...]
cross-channel
IBM recently introduced a Predictive Customer Intelligence solution. Like the counter fraud solution earlier, this is one of IBM’s multi-product and services signature solutions. The focus of this solution is the increasing need to be truly customer-centric, focusing marketing on individual customers not on segments or campaigns, not on pre-existing mental models or ideas. This matters [...]
IBM has made significant investments in the mobile market in recent years. Various acquisitions and internal development efforts have resulted in a portfolio of product and service offerings under the banner of IBM MobileFirst. IBM recently summarized the state of the mobile market and its MobileFirst portfolio for analysts. It’s worth noting up front that [...]
As part of my ongoing series on Marketing Decision Management products I got an update from NICE about their real-time solutions. NICE was founded in 1986 and has 25,000 customers across 150 countries with nearly $1B in revenue. NICE’s focus is on helping their clients get closer to their customers. This involves knowing the customer [...]
I got a chance to catch up with FICO’s Marketing products as part of our ongoing blog series on Marketing Decision Management solutions. FICO has been transitioning from using its tools to build custom marketing solutions to delivering a complete solution specifically for marketing. They also acquired Entiera about a year ago and have integrated [...]
As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]
In the analyst track we got an update on WebSphere. Marie Wieck kicked off with a quick overview of the WebSphere business and on the persistent themes, largely the same as the ones highlighted in the opening keynote (open, mobile) but also emphasizing IBM’s increased outreach to and support of developers, its focus on improving [...]
Ford and IBM kicked off IBM IMPACT 2013 with a discussion of the amount of code (and the number of sensors) in a modern car to control everything from safety systems, self parking and more. This means that Ford has to get good at developing software, and software suitable for use in the car as [...]
Retailing today had an interesting article – “Best Buy, Sears, Target tops in cross-channel performance” – about the importance and challenges of becoming a cross-channel retailer. I was struck by the potential of Decision Management Systems to improve cross-channel experiences in a couple of key areas: 60% had inconsistency across in-store and online promotions; Obviously [...]
Clario Analytics has been marketing cloud-based analytic solutions since 2008. The company has been going to market with a general purpose analytic platform – Clario Platform, offering predictive analytic model development in the cloud – across multiple verticals. In addition, they leveraged their deep experience in marketing optimization and developed Clario Stream, a marketing optimization [...]
Silver Tail Systems was founded in 2008 by founders with a background in web search, trend analytics and fraud detection. After joining eBay to fight phishing and other kinds of fraud like fake auctions and fake bids, the team sat down and figured out the tools that would have been helpful tackling these fraud challenges. [...]
Oracle Real-Time Decisions (RTD) is Oracle’s core Decision Management product and I have reviewed it before (see this First Look – Oracle RTD 3 and this one on the Oracle RTD Roadmap plus I have written a detailed Oracle RTD product review). With the release of “Oracle RTD Base Application Release 3.1” in May 2011 Oracle [...]
Some weeks back I wrote a series of posts on the role of Decision Management in Insurance. One post was called multi-channel distribution and customer communication and outlined how Decision Services that automate customer decisions improve customer treatment in a multi-channel world by improving their accuracy, timeliness and consistency. The diagram at left shows how [...]
I blogged a couple of internal Oracle sessions on RTD (Oracle Real Time Decisions in e-commerce #oow10, Oracle RTD Roadmap #oow10) and now we get a chance to hear a customer speak – Dell with some help from Objectifi. Octane is Dell’s brand name for their RTD project – the platform has a number of [...]
I am attending a few sessions at Oracle OpenWorld this week and the first one is an overview of Oracle Real-Time Decisions (RTD) in e-commerce. I have reviewed RTD 3.0 before. The context for using RTD is that consumers are harder to reach, satisfy and retain – their behavior evolves more quickly, there is more [...]
Organizations have multiple channels for interacting with their customers. Each channel has its own platform for valid technical reasons. And each line of business has its own systems while customer data is spread across multiple databases. To deliver customer centricity, organizations need to connect these elements effectively. At the heart of effective customer interactions are [...]
Marc Schroeder presented on Teradata’s customer management portfolio – Teradata Relationship Manager (TRM). Clearly the move to multi-channel, customer-centric customer relati0nships and the growth in data and behavioral data particularly are driving new demands in customer relationship software. Vision: Maximize customer profitability by enabling a comprehensive interactive marketing environment that manages intelligent customer dialogs, leverages [...]
I was reading Campaign Management Needs A Reboot by Suresh Vittal – Forrester Research recently as part of preparing for a webinar with Surresh (he and I are both presenting at a Unica webinar on Centralized Decisioning on the 22nd of this month). The paper make some great points and I particular liked the 8 [...]
Shantanu Narayen of Adobe recently said “Engagement is the new business mandate” and when Denise Shiffman (author of The Age of Engage) spoke at a recent CMO summit she added: As I talk to customers, partners, and employees, it becomes increasingly clear to me that the health of a company relies on the extent to [...]
A little while ago I got an update from Unica. While Unica may seem like a slightly tangential topic for me it actually is not. Not only do I think that many efforts to adopt decision management start with customer marketing decisions (Unica’s focus as part of Enterprise Marketing Management) but Unica has done a [...]
