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A little while back I blogged about Customer Data Platforms and their role in coordinating multiple channels when trying to develop customer-centric marketing solutions. More recently I caught up with Provenir – a company I know from its risk-centric decisioning platform – and with the team behind their new customer listening product. I plan to blog about the [...]

Another solution session, this time Bob and Rick from IBM focused on IBM’s Signature Solution for Counter-Fraud, Waste and Abuse.  This is a classic Decision Management use case so I am looking forward to this one. Most fraud, they point out, is committed by insiders and goes undetected for 18 months. Frauds are also becoming a [...]

First Look: Idio

As part of my ongoing series on Marketing Decision Management Solutions I got my first look at a new take on next best action systems the other day with the folks from Idio. Idio focuses on what they call “intelligent customer experiences through content.” They have what amounts to a real time decisioning platform focused [...]

Stuart Wells, the CTO of FICO, came up to give the keynote and talk about FICO’s big cloud announcements: FICO Cloud-based Decision Management Platform (announcement here) FICO Analytic Cloud (announcement here and sign up here) Customer engagement applications  on this cloud platform announcement here (discussed also in this blog post). Stuart began with a couple of stories. [...]

As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]

As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective. A suitable marketing solution is: Multi-channel, supporting inbound [...]

Marketing is a great use case for Decision Management and we see this reflected in the  growing interest in using Decision Management Systems  to improve retention, increase cross-sell and up-sell, develop customers over time and improve customer satisfaction – key objectives of a successful marketing organization. In fact using analytics, especially predictive analytics, business rules [...]

Day 2 at the IBM Analytics Summit a little more restricted in terms of blogging with more content under NDA. The first session was an overview of the IBM analytics strategy. IBM’s Business Analytics Strategy involves solutions for customer analytics, performance management and risk analytics built on capabilities for personal analytics, Decision Management and Big [...]

Brenda Dietrich from IBM research wrapped up the morning with a discussion of some of IBM’s research. This involved both managing uncertain data at scale and driving analytics for this data. Projects cover systems of people, the future Watson, Outcome-based business and resilient business and services. As everyone knows there’s a lot more data out [...]

Steve Mills opened up the discussion talking about Big Data, making the point that the art of the possible when it comes to data has been growing steadily for many years – though the current explosion in data is pretty impressive. For instance 1.3B RFID tags in 2005 and 30B in 2010, 4.6B mobile phones [...]

Analytics Keynote #iod11

Deepak Advani kicked off the first day’s analytics keynote by noting the number of different analytics communities that are now part of IBM – Cognos, SPSS, Algorithmics and more. Analytics, he says, is a broad change that is just beginning and will impact everyone. Rob Ashe followed and made the point that the opening keynote [...]

Oracle Real-Time Decisions (RTD) is Oracle’s core Decision Management product and I have reviewed it before (see this First Look – Oracle RTD 3 and this one on the Oracle RTD Roadmap plus I have written a detailed Oracle RTD product review). With the release of “Oracle RTD Base Application Release 3.1” in May 2011 Oracle [...]

IBM sees Social Media Analytics as part of Customer Analytics rather than as a separate category – the reason for analyzing social media is to better understand customers and what they are thinking. It is not enough, says IBM, to understand and analyze social media. This understanding must be integrated with other kinds of analytics [...]

I am attending the SAS analyst day this week – SAS Inside Intelligence. Jim Goodnight kicked off the SAS analyst event. Numbers look good for a tough economy – 5.2% worldwide growth in US Dollars or 6.7% without currency fluctuation. Latin America, Canada and Asia Pacific were all very strong but regions were good across [...]

First Look – Market Helm

Helm Interaction Management is a new company, founded in 2009, and focused on solutions related to inbound marketing and customer interaction management.  Helm has developed a suite of inbound marketing products designed specifically for the cloud. With Market Helm™ business users can quickly create and deploy very targeted messages into any customer- or agent-facing application. [...]

Bo and Lawrence from PARC presented some work on contextual intelligence research designed to exploit unstructured data for novel predictive applications. PARC is now an independent business unit focused on the Business of Breakthroughs, working with Xerox and with other companies. The new focus means they work on a wide range of problems and aim [...]

Oracle RTD Roadmap #oow10

The Oracle Real Time Decisions (RTD) roadmap began with a quick review of Oracle RTD (see my earlier post on the role of RTD in e-commerce) – an analytical decision service that sits between the operational and analytic applications of an organization so that operational business processes can be analytically enhanced. Crucially it combines prescriptive [...]

I got an update from the folks at Alfresco recently. This company is an open source content management project, begun by a team that left Documentum some years ago. The project now has about 2M downloads and is a commercial open source company with 1,200 paying customers – mostly among those typically comfortable with open [...]

After the intro on Advanced Case Management, a more technical session. The idea, Carl Kessler says, is to take all the technology IBM has and create a real improvement in their case management capabilities. Carl explained how IBM takes what they see industries and customers doing and capture storyboards for these different scenarios like new [...]

Glen Griffths gave an update on the Institute of Warranty Chain Management. Glen freely admitted that his purpose was to sell the Institute of Warranty Chain Management and, in particular, the membership benefits of the institute. ICWM costs just $125 for individual members which, as he pointed out, is not much compared with the $72B [...]