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I recently published a new article in the Teradata Magazine – Get Closer to Your Data If data holds the secrets to better business decisions, then advanced analytics is the means to getting data to reveal that information. That’s why organizations striving to be more data driven are adopting advanced analytics. New and improved techniques offer solutions [...]

IBM recently introduced a Predictive Customer Intelligence solution. Like the counter fraud solution earlier, this is one of IBM’s multi-product and services signature solutions. The focus of this solution is the increasing need to be truly customer-centric, focusing marketing on individual customers not on segments or campaigns, not on pre-existing mental models or ideas. This matters [...]

Rob Walker kicked off day 2 of PegaWorld talking about Decision Management and the role of analytics in customer engagement. He began by talking about John Boyd and his theory of engagement – the OODA loop – Observe, Orient, Decide and Act (something I referenced in Decision Management Systems: A Practical Guide to Using Business Rules and [...]

Hurwitz & Associates will update their Victory Index on Advanced Analytics in 2014. This report will summarize key trends in advanced analytics, provide information on vendor offerings, and report on vendor strengths and weaknesses from an end user perspective. In order to help guide end users who are making a decision on selecting an advanced [...]

As part of my ongoing series on Marketing Decision Management products I got an update from NICE about their real-time solutions. NICE was founded in 1986 and has 25,000 customers across 150 countries with nearly $1B in revenue. NICE’s focus is on helping their clients get closer to their customers. This involves knowing the customer [...]

I got an update from Convergys on their real-time decisioning engine recently. Convergys is a services company with 75,000 customer management employees across 69 contact centers around the world. They provide contact center outsourcing, technologies for customer contact centers and customer experience analytics. Convergys’ technologies are designed to support contact centers, covering IVR, campaign management, [...]

A solution-focused session next with Marcus Hearne talking about analytic marketing solutions. Marketing remains focused on its traditional imperatives – how to focus on customers to maximize the value of each interaction, how to measure effectiveness, what marketing mix to use etc. However the new empowered, social consumer is putting pressure on marketing as people [...]

It has been a while since I was updated on IBM SPSS Modeler and I got an update from IBM recently. IBM SPSS Modeler is, of course, IBM’s primary data mining and predictive analytics workbench. It uses a standard workflow metaphor, letting you string together nodes that process data, run algorithms, score data, etc. Both [...]

Saffron Technology is focused on prediction and sense making using associative memories. Associative Memories automate cognitive thinking by building connections and counts from large amounts of data. Saffron Technology uses a NoSQL / schema free approach and have developed technology to reason in real time by recalling the connections in the context of the raw [...]

I have been getting a bit behind with my blogging and tweeting recently but I was struck by a comment on Howard Dresner’s thread (@howarddresner) based on preliminary results from his survey (http://wisdomsurvey.com). #BetterDecisionMaking (so far) is the top goal for #BusinessIntelligence – wisdomsurvey.com #BIWisdom — Howard Dresner (@howarddresner) March 8, 2013 and Boris Evelson [...]

Lityx was started about 7 years ago with a focus on analytics, especially marketing analytics. Lityx is focused particularly on more complex forms of analytics such as predictive modeling and optimization. Lityx works with companies from non-profit, media, gaming, financial services, healthcare and retail. Their initial focus has been on marketing analytics and involves optimizing [...]

The Forbes Mini Main Tent was kicked off by Mike Perlis, CEO of Forbes. Mike focused on how to build a business as strong as the Forbes brand – something with four legs: Keep print business on track Build the digital business for growth Develop brand extensions like conferences and international Become a great technology [...]

Clario Analytics has been marketing cloud-based analytic solutions since 2008. The company has been going to market with a general purpose analytic platform – Clario Platform, offering predictive analytic model development in the cloud – across multiple verticals. In addition, they leveraged their deep experience in marketing optimization and developed Clario Stream, a marketing optimization [...]

My buddy Eric Siegel has just released a new white paper on Uplift Modeling: Predictive Analytics Can’t Optimize Marketing Decisions Without It. Here’s what he says about it: To drive business decisions for maximal impact, analytical models must predict the marketing influence of each decision on customer buying behavior. Uplift modeling provides the means to [...]

I got a chance to catch up with 11Ants Analytics recently. 11Ants Analytics is a spin-off out of the University of Waikato (the source of the WEKA project), and has commercialized technology for automating the production of predictive models. The technology was inspired by research at Waikato – a leading center for machine learning.. 11Ants [...]

IBM sees Social Media Analytics as part of Customer Analytics rather than as a separate category – the reason for analyzing social media is to better understand customers and what they are thinking. It is not enough, says IBM, to understand and analyze social media. This understanding must be integrated with other kinds of analytics [...]

Deepak Advani kicked off day 2. SPSS was acquired by IBM in 2009 and, like all acquisitions, has to report on how well it has met the expectations set at acquisition time. SPSS has beaten every target set for it at acquisition and reviews have apparently been a “bit of a love fest”. SPSS has [...]

A number of customers participated in a panel of analytics success stories. Each one was interesting and powerful in its own right and each prompted a Decision Management suggestion for someone at that stage in developing and deploying analytics. Argos Risk is a web-based online subscription risk management service. Argos offers actionable risk insight for [...]

IBM has recently announced a new strategy for bringing Big Data to the enterprise. In particular this includes InfoSphere Streams v2 (announced April 12) and InfoSphere BigInsights 1.1 announced today. Big Data is an issue, of course, largely because the amount of data available to organizations is growing rapidly. Surveys show that many managers already [...]