Equifax has been expanding beyond credit bureau data in recent years by providing better access to a broad range of their own fraud, employment, wealth, commercial and alternative data sources as well as 3rd party data to position themselves as an insights company. As part of this focus, their Decision Management platform, InterConnect, was rebuilt [...]
champion/challenger
Sparkling Logic is focused on enabling business and data analysts to manage automate decisions better and faster – what they call Analytics driven Decision Management. Sparkling Logic was founded in 2010 and I have blogged a few times about their decisioning platform (most recently here). Customers include Equifax, Paypal, FirstRate, Accela, Northrop Grumman and others [...]
FICO made a series of announcements today at FICOWorld 2016. The event kicked off with a fun retrospective of the 60 year history of FICO. Bill Fair and Early Isaac founded the company in 1956 to use data and analytics to improve decision-making. This focus has not changed really in all the years since – FICO is still [...]
I got an update from CRIF recently. CRIF is headquartered in Italy with $450M in revenue and 1,884 employees. They have customers in over 50 countries, offer credit bureau services in over 15 countries and credit decisioning solutions worldwide. Most customers are financial institutions though they have customers in other industries such as telco, utilities, [...]
I last got an update on SPSS early last year. In March 2015, IBM released an update for the complete set of products in its advanced analytical portfolio. Analytical Decision Management (ADM) is positioned as part of this portfolio of predictive and prescriptive analytic tools. IBM’s advanced analytic portfolio is focused on having meaningful impact [...]
There was a fascinating piece in the Economist last week – Little things that mean a lot. This piece really resonated with me – even the title sounds a lot like my mantra of “Big Data, Little Decisions” (you can see a selection of the articles and webinars I have given on this topic here). So what were [...]
SAS® Model Manager is getting an update soon to release 13.1 (I last blogged about Model Manager 3.1). The vision of SAS Model Manager going forward is to streamline the integration of predictive modeling into the overall environment, make it easier to operationalize analytical models, expand the model portfolio management capabilities and improve governance and [...]
Neil focused his session on Analytics. Analytics, he says, has roared to the front office in recent years (driven in part by the explosion of data and data management technology). Big, as in Big Data, is relative. The rate of increase has not particularly changed in recent years but the rate of increase is being [...]
Matt Gershoff, CEO of Conductrics (a product we reviewed here) wrote a nice piece on A/B Testig over at the Analyzing Media blog – It’s all One Big Decision: Testing, Analytics, & Targeting. Matt discusses the role of A/B testing, of predictive analytics and of optimization in a nice, straightforward piece. Well worth reading. I wrote [...]
As part of our series on Marketing Decision Management Solutions, I got an update on SAS Real-time Decision Manager. SAS Real-time Decision Manager is a complete solution that delivers decision capabilities around customer intelligence for marketing and I was last updated on it back in 2010. The solution provides a unified capability for making customer [...]
Decision optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved. Combine this with the many possible action combinations, uncertainty about what customers might do, as well as [...]
Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data. Admit you have a problem Stop interrupting and start understanding Create a personal dialogue guided by analytics Continuously improve your decisions Push out by building network effects The context for this [...]
As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective. A suitable marketing solution is: Multi-channel, supporting inbound [...]
Pegasystems had good years in 2011 and 2012 they say, with Q4 2012 being particularly strong and good results from their decision management products. They have over 2,000 employees as they go into their 30th year and are targeting $500M this year. Pegasystems maintains its focus on a platform business with a number of specific [...]
Russ Cobb and Randy Guard came up to walk us through a day in the life of a marketing department: Problem identification by the CMO Discovery and segmentation by the marketing analyst Campaign design and execution by the campaign manager Optimization and social listening by the campaign manager and marketing analyst Results for the CMO Randy [...]
Several years ago I did some work with Silverlink – speaking at a series of roadshows for their product – and I got an update recently. Silverlink focuses on helping healthcare organizations engage their members more effectively with personalized, multi-channel outreach. Silverlink works with health plans and pharmacy benefit managers to get their members to [...]
I was chatting with our VP of business development today and she shared a great phrase that she had heard recently – “the tyranny of the anecdotal.” This refers, of course, to the terrible tendency of people to use anecdotes and stories to make decisions. The regrettable tendency for a doctor to ignore data about [...]
Experian has recently renovated their decision management platform – now called PowerCurve™. Experian’s clients generally need to achieve one of four goals – increase revenue through market share growth; controlling risk to manage exposure and reduce losses; increased operational efficiency; or compliance. These goals obviously drive you to using Decision Management Systems and to use [...]
I caught up with a local real-time decision making start up recently called Inkiru. Inkiru’s mission is to revolutionize real-time decision making by using the increasing volumes of data available to drive both insight and action. The core team is ex-Visa, PayPal, eBay, Chase, amazon with a focus in payments, fraud detection and security. The [...]
Neil Raden of Hired Brains recently published a new report – “BI is Dead! Long Live BI! Making the Transition From Data to Decisions“. Neil and I go back a ways – he and I wrote Smart Enough Systems: How to Deliver Competitive Advantage by Automating Hidden Decisions, the first book on Decision Management, back [...]
