As part of my ongoing series on Marketing Decision Management products I got an update from NICE about their real-time solutions. NICE was founded in 1986 and has 25,000 customers across 150 countries with nearly $1B in revenue. NICE’s focus is on helping their clients get closer to their customers. This involves knowing the customer [...]
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Larry Rosenberger, FICO Research fellow, ex-FICO CEO and generally fascinating analytic thinker was up next to discuss analytics and the internet of things. For all the “speculative” in the title, Larry things the whole area of the internet of things is becoming more real and less speculative. Larry began by defining the internet of things. [...]
I am attending FICO World and blogging some sessions. First up is one presented by Doug Clare and Sally Taylor-Schoff talking about the impact of showrooming on financial services. Showrooming, of course, is the practice of examining a product in a physical location and then buying it online. Consumers have more and more apps to [...]
Some time back I wrote Here’s how decisions and rules relate (and how to manage them) and it seemed to me that this could do with being repeated with small updates. One of the questions I get often is around how decisions and business rules relate. Business rules are, after all, one of the core technologies [...]
Jim Davis of SAS had an interesting post back in October – What do retail banking customers want?– in which he talked about the results of some consumer surveys and the banking industry’s response. The three results Jim discussed were clarity and fairness, easy access and quality customer experience. Interestingly I see all three of these [...]
Time for a quick session or two at FICO World. Chip Clarke and Andrew Beckman presented on the use of customer-level TRIAD to continuously improve their collection results for their retail banking products – to do “Adaptive Control”. Adaptive control, for those not familiar with the term, means continually challenging the way you make decisions [...]
IBM is announcing a new product and product positioning today. With the tag line “Turning Automated Decision Management into Real-time Operational Advantage” they have announced WebSphere Operational Decision Management. This new product is an evolution of the market-leading business rules management system, WebSphere ILOG JRules BRMS, united with IBM’s WebSphere Business Events. It brings business [...]
I got a chance to catch up with FICO to talk about the new release of Blaze Advisor recently. FICO has a set of decision management solutions consisting of tools (primarily the Blaze Advisor business rules management system, the Model Builder predictive analytic workbench, Decision Optimizer and the Xpress Optimization Suite), applications and analytics (scores [...]
National Australia Bank group (a 15 year Teradata customer) presented on their use of Teradata for multi-channel marketing. NAB has 10.9M customers worldwide and about 38,000 staff. Brock Lynch, from the marketing group within the retail bank, gave an overview of their analytical CRM approach. NAB sees its analytical CRM assets as: Complete customer data [...]
