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New white paper on the use of Dark Data in analytics


I recently worked with Tho Nguyen of Teradata on a white paper called Illuminate Dark Data for Deeper Insights

While organizations of all sizes across all industries are keen on becoming data-driven, most focus on only a fraction of the many types of available data. Not accessing a fuller spectrum of data, including those from “dark data”—emails, texts, images, photos, videos, and other documents—along with traditional data sources can limit an organization’s ability to gain a complete picture of their customers and operations, and exclude them from game-changing insights that improve business outcomes.

Dark data is defined by Gartner as “…the information assets organizations collect, process and store during regular business activities, but generally fail to use for other purposes…”  (Gartner IT Glossary) and this paper discussed what makes data dark, what kinds of data go dark and how new technologies are illuminating this dark data.

You can register for the paper here.

If you want to talk about the role of dark data in your analytic and decision management systems, drop me a line.