Besides working on Real World Decision Modeling with DMN I recently contributed a piece on the use of decision modeling for framing predictive analytics to The Big Analytics Book, a book being produced by the folks at AnalyticsWeek. AnalyticsWeek rounded up 60+ thought leaders in analytics, including yours truly, and got us all to write a piece of advice. Mine was focused on the potential for decision modeling to accurately and usefully frame analytics projects:
Framing analytics projects matters because it is easy to build a great analytic that does not truly impact business results – that does not improve decision-making. In the words of one of our customers “there’s too much white space between analytic success and business success”. Linking your metrics to the decisions that make a difference and then modeling these decisions really helps ensure your analytic projects are on-target.