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New Article on in-database analytics


I recently published a new article in the Teradata Magazine – Get Closer to Your Data

If data holds the secrets to better business decisions, then advanced analytics is the means to getting data to reveal that information. That’s why organizations striving to be more data driven are adopting advanced analytics.

New and improved techniques offer solutions to business problems that range from risk management and fraud detection to customer churn and micro segmentation. The data insights generated from advanced analytics can inform organizations on their next best action, enable more accurate forecasting and even simulate business scenarios.

However, implementation can present obstacles.

Organizations embracing advanced analytics in today’s big data environment face issues of scalability and agility. While there are many ways to address those challenges, one of the most compelling is to move the analytics closer to the data by using an in-database analytic solution.

Read the whole article here.


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