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MITSloan Article: Four traps of predictive analytics


Michael Fitzgerald wrote a great piece of the MIT Sloan Management Review this week – The Four Traps of Predictive Analytics. Michael saw me present at an event for Predixion in Boston and then went on to chat with me a couple of times. It’s a great piece, highlighting four critical issues around predictive analytics:

  • The need to really understand what you want to decide using analytics before you develop them
  • The need to begin with operational decisions not strategic ones
  • The need to industrialize analytics not treat it as a cottage industry
  • And the need to avoid being paralyzed by weakness in your data

Check out the article and drop me a line if you have any questions.


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