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Live Event: Council for Chief Marketing Executives


I am speaking at the Council for Chief Marketing Executives in Ottawa on April 25. I am speaking on “Big Data, Little Decisions: Using Decision Management Systems to Improve day to day operations”

As companies invest in Big Data infrastructure they are looking for ways to show a return on that data. Using business analytics to put this data to work improving decision-making is central to success. But which decisions should be the focus and how will you show improvement? In this session, I will discuss the importance of day-to-day operational decisions, show how these are critical to business success and show how to use Decision  Management Systems and big data-powered business analytics to improve them.

If you are interested in the event there is contact information here.



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