I recently completed and Teradata has just published a new case study- Beyond the Data Warehouse – Telenor Pakistan’s journey into Advanced Analytics. This was an interesting case study to write, covering multiple data-centric applications that went well beyond the basics of reporting and dashboards. Data and analytic insight are being used to route calls, make cross-sell offers and even promote real-time rewards as people use the network. A nice mix of decision support and decision management stories that show the value of being analytic, of micro-segmentation and of real-time decisions.
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