I am on a panel on “Practical Predictive Marketing” at eMetrics 2011 in New York. The panel is late in the day on Wednesday October 19th and I will be joined by Vicky Brock, Highland Business Research and Samantha Lipson, Rapp Collins Worldwide.
Predicting what people are going to do is a fool’s game. But an educated guess is golden. Using math to make that guess even more educated is the heart of predictive analytics. Vicky, a Certified Web Analyst, provides some down-to-earth, realistic examples some of her clients who have used “predictive analytics light” to capture more business. Samantha adds site surveys to the mix to explain how to tie what a user says to their behavior on your website without compromising their privacy. How do you make all of this work for you? James, a Decision Management consultant and co-author of Smart (Enough) Systems, discusses the business discipline necessary to enable your organization to get the most from predictive analytics.