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New webinar – Trendspotting for growth


I am acting as host for a Smart Data Collective webinar “Trendspotting for Growth: Finding the patterns that lead to smarter action with Analytics” on July 15, 1 PM ET / 10 AM PT. You can register here and I hope to see you there.

As companies using analytics know, data is key to developing their best customers by supporting relevant and compelling product and service offers.

Adopting analytics to identify growth has the potential to support superior customer sales, service, and general operations. Data analytics can provide insight into meaningful customer patterns that support retention, product usage patterns, and other key trends.

SmartData Collective and Teradata present this free interactive webinar to help you learn to integrate and manage data more efficiently, and to learn how data analysis can drive growth and shape your business goals.

A capable analytics program can help you acquire the right customers and target them with the right products-and do so more. It can help you retain customers more efficiently, and better leverage them through effective cross-sells and up-sells.