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Q: What do you get when you cross EDM and a raptor?


A: http://www.youtube.com/watch?v=1zDwIfSDQiE

(Falcon, by the way, is the name of Fair Isaac’s fraud detection product that combines a neural network – a form of predictive analytics – with business rules and dynamic profiles to make real-time decisions about credit card fraud).


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  • Mike July 16, 2008, 2:17 am

    Hi James,

    The falcon youtube video posting was amusing, however, why was  there was no reference to Fair Isaac in the advert?

    Best regards,


  • James Taylor July 16, 2008, 8:01 am

    I don’t remember the exact reasoning but the ad was targeted at consumers (who don’t deal with Fair Isaac in Australia for anything as far as I know). From a marketing perspective it was good for Fair Isaac as it made other banks think about Falcon (and they all knew who made Falcon Fraud Manager).