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Live from Forrester – Your Role in Business Innovation


Eric Browne and Mike Gilpin kicked it off and introduced the theme of the conference – Innovation. 80% of GDP growth comes from new products and more innovative companies have higher profit margin growth and stock returns. Innovation remains in the top 3 list of concerns for executives. They showed an interesting collection of definitions for “innovation” and these included

  • continually creating a desired future
  • creating new product ideas
  • a technology that is new to a given organization or location
  • a novel and beneficial change in practice

Business transformation is defined by Forrester as

Transforming a business process, marketing offering or business model to boost value and impact for the enterprise, customers or partners


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  • Dave Wright May 21, 2008, 8:03 pm

    “continually creating a desired future “… really? getting a little new age-like for me….and I don’t think the definition of Business Transformation should have the word ‘transforming’ in it. I would like to see a little on what characteristics of a process are actually changed that indicates transformation.

  • Mike Gilpin May 23, 2008, 9:42 am


    Dave, I agree that that definition of innovation (which is from John Kao) is “new age-y.” I used it in my session as one of several definitions out there, which I compared and contrasted (and criticized, lightly), in the build up to giving Forrester’s definition, which is:
    Business innovation = Transforming a business process, market offering, or business model to boost value and impact for the enterprise, customers, or partners
    To parse this a bit:
    — The subject of the transformation can be a business process, a market offering, and/or a business model
    — To qualify as business innovation, it has to deliver business value, and have measurable impact
    — The beneficiary of this value can be the enterprise (typically via its employees), its customers, or its business partners.
    Pretty concrete and non-squishy definition, I think.