xeno

First Look – Update on InfoCentricity Xeno

December 12, 2011

I got an update from InfoCentricity recently. InfoCentricity are a software company focused on delivering a web-based, advanced predictive analytics workbench (Xeno). They were founded back in 2000 have been releasing various components of their Xeno platform since then as well as a first application based on this platform (Campaign Analyzer). Xeno4 is the new [...]

Read the full article →

Decision Management Event Calendar

June 5, 2009

I have decided to start running a post at the end of the week highlighting relevant web events for the following week. If you work at a vendor and want to tell me about yours, please send me an email at james@decisionmanagementsolutions.com. Likewise if you hear of something you think other readers of the blog [...]

Read the full article →

From Scores to Strategies

September 23, 2008

The use of analytics in business decisions, presented by one of InfoCentricity’s customers, was next. In many organizations modelers are busy building predictive models that they then throw over the wall to a business analyst. To bridge this gap you need a collaboration platform that allows modelers to do their thing while allowing business analysts [...]

Read the full article →

Scorecard Development Efficiencies with Xeno

September 22, 2008

Sue Gonella presented on some efficiencies in building predictive scorecards. In particular she covered the   use of sampling data vs using all records into a model development exercise.
Rather than using all records she advocated using stratified random sampling where a sample of each group of interest is used to build and validate the models. [...]

Read the full article →

Marketing and Customer Segmentation with Xeno

September 22, 2008

Delivering the best value proposition using segmentation is a multi-step journey with 6 main steps and some critical differences from other analytic approaches:

Define Segmentation Objectives
The first step – deciding why to build a segmentation scheme – is important but often overlooked. Reasons may include declining financial performance, changes in strategy or market trends – the [...]

Read the full article →

Impact Modeling and Maximizing Marketing Return

September 22, 2008

Nina Shikaloff discussed an analytics technique that I had not heard of – Impact Modeling. Impact Modeling is a decision modeling technique. Decisions on acquiring customers – what to offer for instance – managing customers and handling difficult customers are all important and it can be tricky to identify better ones. Impact modeling is about [...]

Read the full article →

First Look – Strategy Director

July 1, 2008

One of the things I like to do on the blog is bring attention to those companies applying the principles of Enterprise Decision Management to deliver useful, smart enough systems. I recently came across Strategy DirectorTM from Stratagem Portfolio Services. This uses EDM to deliver analytics and strategy support for collections.
The product is built on [...]

Read the full article →

First Look – InfoCentricity Xeno

April 15, 2008

I recently got an overview of InfoCentricity and their analytic product, Xeno. InfoCentricity is an analytic solutions company focused on helping customers find the insights buried in their data. They see a gap between BI-like analytic tools and data mining/analytic tools like SAS or S where you need to be a programmer. Their objective is [...]

Read the full article →