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My final session of the event is George Mathew’s General Session on the product and its roadmap. George recapped Alteryx’s laser focus on data analysts – who make up a big chunk of the audience here – and their focus on making the next best decision. It’s great to see the focus on decision-making not just [...]

I got an update on Teradata’s Integrated Marketing Management (IMM) solutions recently as part of my ongoing series on Marketing Decision Management. These solutions have evolved from internally developed Teradata solutions as well as their acquisitions of Aprimo, eCircle and Market Helm Interactive (reviewed by me here). Several things are driving Teradata’s approach to integrated [...]

As part of our series on Marketing Decision Management Solutions, I got an update on SAS Real-time Decision Manager. SAS Real-time Decision Manager is a complete solution that delivers decision capabilities around customer intelligence for marketing and I was last updated on it back in 2010. The solution provides a unified capability for making customer [...]

Fuzzy Logix is an advanced analytics software solution and services company headquartered in Charlotte North Carolina, with offices in Cupertino California, Richmond, Virginia and distribution channels throughout the world. Fuzzy Logix provides an in-database analytics solution, supporting both in-database model construction and in-database scoring.  They also offer in-GPU solutions, which allow users to access potentially [...]

First Look – Causata

Causata is a software company founded in early 2009 with a heritage from the online space – behavioral targeting on the web and database marketing. They are headquartered here in Silicon Valley with engineering in London and the team has experience across companies like Touch Clarity, Omniture, Interwoven, DoubleClick, RedHat, Skype, eBay and others. Causata [...]

Working with clients it is clear that the interest in analytics has never been greater than it is today. Yet there is still confusion about what analytics means. We have web analytics to analyze logs and clickstream data to optimize websites; data mining and predictive analytics to analyze structured data to segment customers and to [...]

Tom Davenport kicked off the second day of Predictive Analytics World with a keynote on the new era of quantitative, or data-driven business. Various analytic threads – web analytics, HR analytics, actuarial, predictive marketing and supply chain – are coming together in really what is best described as Enterprise analytics. The world is changing and [...]

I got a quick update from the customer intelligence folks at SAS recently. Customer Intelligence is SAS’ largest solution line (with dedicated sales, marketing and engineering) and they are projecting to have a record year in 2010. SAS describes their SAS  Customer Intelligence Suite as providing three core benefits for organizations, each based on a [...]

Elements of Business Analytics

Syndicated from IIA My friends at SAS, a sponsor of IIA, have a nice piece on their Knowledge Exchange – Elements of a Business Analytics Framework for IT. This lays out their view on the different kinds of decision types and maps them to decision frequency. Both in Smart (Enough) Systems and in my blog [...]

One of my favorite web analytics bloggers, Avinash Kaushik at Occam’s Razor had a great post recently – Rebel! Refuse Report Requests. Only Answer Business Questions, FTW. In this post he argues that web analytics professionals should refuse requests for reports like How much traffic is coming to our website? I want a conversion rate [...]

We are wrapping up our webinar series on decision management and I wanted to make sure you knew about the three remaining webinars. These webinars are a great tool for you to learn more about predictive analytics, business rules and decision management in practice. There are more details on the events page but the three [...]

The fall event sequence is starting and early bird discounts are expiring so it’s time to plan your fall Webinar – Simplifying over-complex processes September 9, 10am Pacific Webinar – Delivering customer centricity across multiple channels, multiple platforms September 23, 10am Pacific Webinar – Implementing analytics? You need business rules October 7, 10am Pacific RulesFest [...]

Fall webinar series announced

I just scheduled and announced four new webinars for this fall: Simplifying over-complex processes Delivering customer centricity across multiple channels, multiple platforms Implementing analytics? You need business rules Decision analytics – more than BI and web analytics You can find all my upcoming events in the Events Calendar.

Analytics means putting all your data, not just your web data, to work improving the way your web site works. It means using your historical data not for reporting but for predicting and driving new and more effective behavior across the company. It means putting all your data to work improving decision-making. This webinar will [...]