June 12, 2008
Groundswell: Winning in a World Transformed by Social Technologies
I have just finished reading Groundswell: Winning in a World Transformed by Social Technologies. Groundswell is a great book providing a thorough and up to date discussion of how to use social media, and more, to connect with and energize your customers. The book approaches the discussion [...]
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May 22, 2008
Jeff Hammond’s theme for this presentation is that as enterprise experiment with web 2.0 some successful adoption patterns are emerging. There are three ways to look at web 2.0:
Enabling technologies
Flex, Air, Silverlight, XML, Ajax, cloud computing
Core applications
Blogs, wikis, social networks, tagging, rss, mashups built on these core technologies
Behavior shifts
Information workplaces, social computing, dynamic business applications, [...]
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