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SPSS

One of the announcements at IBM’s World of Watson is of the new Watson Machine Learning Service. I got a chance to ask a few questions about this new capability. A couple of key elements emerged regarding the current platform and the immediate announcement. First, some context. The Watson Data Platform (also announced at World of [...]

I am attending IBM’s World of Watson and will be blogging as much as I can. First up is a two-part session on Advanced Analytics and how you can put advanced analytics at the heart of a Cognitive strategy. Paul Zikopoulos kicked things off talking about the potential for data to transform business and the [...]

I recently got a chance to catch up with the IBM SPSS team for an update. Analytics, in IBM’s view and mine, are increasingly necessary as digitization increases the scale of business data and digital disruptors increase the difficulty of making good decisions. For those being disrupted analytics offers a powerful way to fight back. [...]

I last got an update on SPSS early last year. In March 2015, IBM released an update for the complete set of products in its advanced analytical portfolio. Analytical Decision Management (ADM) is positioned as part of this portfolio of predictive and prescriptive analytic tools. IBM’s advanced analytic portfolio is focused on having meaningful impact [...]

Pej Javaheri come on to talk about the use of analytics to “be essential”. Analytics, he said, has arrived across marketing, sales, finance, IT and more. The results from applying analytics are clear and powerful, with research showing very strong ROI. IBM, he says, is focused on putting analytics in the hands of everyone while making it easy [...]

I blogged a little about the tech preview of IBM’s Operational Decision Manager – Advanced product when I was at IMPACT and I recently got a full briefing on the new ODM Advanced release. ODM Advanced has been under development for about 2 years with early access for customers back in late 2013 and technology [...]

The Hurwitz Group just published their Victory Index for Predictive Analytics. This is a great report on the core predictive analytic vendors written by Marcia Kaufman and Daniel Kirsch. The report covers Angoss, IBM, Megaputer, Pegasystems, Predixion, RapidMiner, Revolution Analytics, SAS, SAP, StatSoft. The report aims to assess four things about each vendor: Vision – how good the company’s strategy [...]

IBM recently introduced a Predictive Customer Intelligence solution. Like the counter fraud solution earlier, this is one of IBM’s multi-product and services signature solutions. The focus of this solution is the increasing need to be truly customer-centric, focusing marketing on individual customers not on segments or campaigns, not on pre-existing mental models or ideas. This matters [...]

Marie Wieck came back to discuss how to create the kind of composable business  IBM discussed on day 1. It’s critical, she says, to keep customers at the center and drive a new process from this. It’s key to use data to make better decisions, and it’s important to have the kind of scalable infrastructure [...]

A few extra items on IBM’s mobile strategy from a panel here at IMPACT: IBM’s Worklight Platform is continuing to evolve (see this review of their MobileFirst portfolio) with a focus both on providing great middleware for native apps and support for hybrid applications. Recent improvements include QA tools, running the Worklight foundation in the [...]

First Look: IBM SPSS Modeler 16

IBM has recently released IBM SPSS Modeler 16 with three distinct packages: Professional with everything for structured data Premium adds text analytics, entity analytics and social network analysis Gold adds the Decision Management capabilities to the Premium package IBM SPSS Analytical Decision Management (ADM) will increasingly be included in the IBM SPSS Modeler Gold package [...]

Back in 2008 I wrote this post – The small impact of business rules on the big players, bemoaning the lack of serious investment in business rules on the part of major software companies. As we enter 2014 I thought I would revisit this post and consider what a difference 5 years makes. Let’s consider some [...]

Big Data is often described in terms of an increase in volume, an increase in velocity and an increase in variety: More data, of more types, arriving more quickly. In this short series of blog posts I will discuss the impact of each aspect of Big Data on Decision Management Systems – systems designed to [...]

A solution-focused session next with Marcus Hearne talking about analytic marketing solutions. Marketing remains focused on its traditional imperatives – how to focus on customers to maximize the value of each interaction, how to measure effectiveness, what marketing mix to use etc. However the new empowered, social consumer is putting pressure on marketing as people [...]

Jason Verlen and Bernard Spang took one of the breakout sessions on analytic innovations. IBM, as noted yesterday, sees a progression of analytics from descriptive to predictive, prescriptive and ultimately cognitive. The purpose, of course, of big data and analytics is to drive better decisions. Managing big data is a necessary step but acts only [...]

Les Rechan and Niel Isford came up to wrap up the first day to talk about IBM’s focus on Client Experience. The products, as was noted earlier, are focusing on being Easy, Simple and Fast to make them easier to consume. From a licensing perspective IBM is working with clients on an IBM Unlimited License [...]

Bob Picciano and Les Rechan came up next to discuss Big Data and Analytics: Fueling Competitive Advantage in the New Era of Smart. Five years ago IBM launched the Smarter Planet initiative. On a smarter planet, they say, everything is connected and instrumented and this is reflected in the explosion of Big Data. To drive value [...]

As part of our ongoing series on Marketing Decision Management solutions I recently got a briefing on some of IBM’s Marketing Solutions – specifically IBM Real-time Interaction Management. IBM’s Real-time Interaction Management offering is part of IBM’s Enterprise Marketing Management suite. This has been a real focus area for IBM in the last few years with [...]

IBM has a portfolio of decision optimization products that are integral to their smarter analytics strategy, aimed at both the hard-core optimization experts as well as targeting line of business markets. IBM sees optimization expanding, expanding from the traditional optimization technology market to a more mainstream decision optimization platform with an increasing focus on specific [...]

It has been a while since I was updated on IBM SPSS Modeler and I got an update from IBM recently. IBM SPSS Modeler is, of course, IBM’s primary data mining and predictive analytics workbench. It uses a standard workflow metaphor, letting you string together nodes that process data, run algorithms, score data, etc. Both [...]