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Sparkling Logic

Equifax has been expanding beyond credit bureau data in recent years by providing better access to a broad range of their own fraud, employment, wealth, commercial and alternative data sources as well as 3rd party data to position themselves as an insights company. As part of this focus, their Decision Management platform, InterConnect, was rebuilt [...]

Sparkling Logic is focused on enabling business and data analysts to manage automate decisions better and faster – what they call Analytics driven Decision Management. Sparkling Logic was founded in 2010 and I have blogged a few times about their decisioning platform (most recently here). Customers include Equifax, Paypal, FirstRate, Accela, Northrop Grumman and others [...]

Back in 2008 I wrote this post - The small impact of business rules on the big players, bemoaning the lack of serious investment in business rules on the part of major software companies. As we enter 2014 I thought I would revisit this post and consider what a difference 5 years makes. Let's consider some [...]

I last got briefed by Sparkling Logic back in August 2012 and I got an update on their new Kyoto release. The new release has a big focus on the user interface and on making the information in the system more accessible. First off SMARTS now immediately shows information about new features including links to [...]