JT on EDM

Syndicated from BeyeNetwork
Michael Vizard had an interesting post (via @merv) – Making Business Intelligence Applications Smarter in which he began with the great phrase:
One perplexing oxymoron of IT industry is the simple fact that most business intelligence applications are not all that smart
In Smart (Enough) Systems Neil and I argued that the way to make [...]

Ginger Conlon had a nice post this week – Don’t Blast. Target. – Think customers: The 1to1 Blog.
many marketers are still drawn to the ease of blasting to a broad audience, instead of targeting for maximum impact among those most likely to respond
If you are trying to make this transition from blasting to targeting – [...]

A little while ago I got an interesting question from a reader about champion/challenger testing  – an element of adaptive control. Check out this brief on Adaptive Control or read the chapter in Smart (Enough) Systems for details on the approach. Anyway, here’s the question:
When testing a champion strategy with challengers, I assume sample [...]

Well it finally happened – Neil and I became internationally published authors! Check out this link and what you see is a Russian version of Smart (Enough) Systems, the book on Decision Management we published a little while back. If any of my readers are Russian speakers and get hold of a copy in the [...]

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It can sometimes be lonely being a proponent of a big new idea like decision management. It is delightful, then, when you find out that you are less alone than you expected. Last week I came across a couple of white papers from Ventana Research – Extending BI to Support Operational Decision Management [...]

As I blogged earlier, at the SAS Global Forum this week some SAS speakers drew a distinction between Business Intelligence – BI – and Business Analytics. I worry that this is a distinction without a difference and that it fell short of what SAS can offer its customers. Neil Raden, on his blog, dismissed the [...]

Syndicated from ebizQ
Tom Davenport had a post today on Microdecisions for Macro Impact that pointed out on the key benefits of decision management, with its focus on operational decisions:
If you can identify a few key microdecisions that can be addressed and improved, you can often dramatically improve performance.
“Micro decisions” is a phrase Neil and I [...]

One of IBM’s big initiatives is their focus on a smarter planet. One of the ways IBM could really use ILOG is to make the construction of smarter systems (or smart (enough) systems) easier and faster. To illustrate what I mean I took some quotes from Sam Palmisano’s Smarter Planet speech
our world is becoming instrumented

Absolutely [...]

Albert Wenger had an interesting post today Human Vs. Machine 2 in which he discussed the fact that some of the old AI promises may be starting to come true. While I am not sure I 100% agree with his characterization of Netflix’s recommendation engine as AI, I do see what he means.
The over promising [...]

Joe McKendrick wrote a nice article on how EDM give companies a competitive edge for the Teradata Magazine this month. Joe did a nice job, as usual, of bringing out some key points and quoting me. My two favorite quotes were:
In addition, it’s inherently difficult to build actionable intelligence into most existing applications. “Enterprise applications [...]