JT on EDM

Predigy is a technology originally developed by Intelligent Results (founded in 2001) that was acquired by First Data in 2007. It was originally focused on the military (particularly on the analysis of unstructured data) but has subsequently moved into commercial applications. Predigy is now a decisioning platform with some applications in banking, collections, telecommunications and [...]

Not really live this post as I am working from notes I took – after all I was on the panel and it’s hard to participate and blog at the same time. Joining me on the panel were Don Baisley of Microsoft, Ron Ross and Jim Sinur (of Gartner) – Neil had to leave. We [...]

Michele Edelman of Discover presented on Building Blocks of Decision Management: “Tools to Rule”. Michele spends a lot of time educating people inside Discover and her team use sources like McKinsey to show executives why EDM matters. For instance, a report on top 10 macro-economic trends:

Centers of economic activity will shift profoundly not just globally [...]

Graham Hill wrote a piece on Evidence-based CRM that focused on evidence-based CRM programs and it made me think about evidence-based CRM processes.
To me, evidence-based CRM means customer relationships, and thus customer treatments, that are based on evidence (data) and not judgment, hope, guesswork etc. It means

making offers that you have evidence this customer will [...]

Well at least one more as of today – Jim Sinur, over on his Gartner blog – has finally started to use the phrase he has been threatening to use for a while “Intelligent Decision Management”. While Jim has not published a formal definition – I expect he will soon now he is back at [...]

Today Chordiant announced their new Visual Business Director (CxVBD). I saw an early prototype of this some months back and got a more detailed look at the finished product at their recent Customer Advisory Board. I really like CxVBD as I think it shows the critical business value of externalizing decisions. I have yet to [...]

Visual Numerics is a 100 person, privately held company that’s been around for a while – nearly 40 years – and yet is largely under the radar thanks to the size of other “analytics” companies. As the business world moves from BI to analytics it is sometimes finding that BI tools are really focused on [...]

Last full session today is Lisa Kart and Jean Zoch of Fair Isaac talking about optimal pricing – balancing profitability with competitiveness. Lisa’s focus, she says, is on what makes price optimization work. Price optimization is a very broad topic, even in financial services, but their focus is on being able to target price for [...]

Jeff Jonas wrote an interesting post – Custom Software Scope Changes (Not) – that reminded me of my ongoing battle to argue that rules are not requirements. Jeff argues that we take far too little time designing custom software before we start to build it. A summary quote from his post illustrates his point:
I am [...]

The second part of my response to Dave Wright’s comment is about the kind of business one can run after one adopts EDM. To do this, let’s predicate the discussion a company that has adopted Enterprise Decision Management as a core management principle, implemented the technology and development approaches that support it and had long [...]