segment

Silverlink update

April 21, 2010

I did some work with Silverlink some time ago and was really impressed by their use of decision management to improve the communication of health plans and others in the healthcare space with members and patients. I got a chance to catch up with them recently to discuss progress and their use of adaptive control [...]

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Zappos (and others) and business analytics

April 1, 2010

Meri Gruber had an interesting post on her Competing on Execution blog this week – Zappos: Make Me Happier with Business Analytics – that prompted me to want to add my own thoughts. She says:
Why is Zappos only offering me help from other customers, when they are sitting on a wealth of order (and [...]

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First Look – eBureau

February 22, 2010

eBureau is a predictive scoring and information service provider founded in 2004, focused on technology for very rapid model development and deployment. Using their own purpose-built modeling software, a small group of modelers developed 900 predictive models in 2009 alone. The company has been applying this capability for real-time and interactive marketing like contact centers, [...]

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First Look – TRIAD 8.5 and Decision Graph

February 15, 2010

TRIAD 8.5 has just been released and is the latest version of FICO’s combined account manager and customer manager platform for financial services companies (its focus is on accounts/customers where credit risk is a critical issue). I got an update recently focused on Decision Graph. Decision Graph is  one of the new capabilities. Decision Graph [...]

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First Look – Quantivo

February 11, 2010

I got a briefing from Quantivo recently. This is a company focused on behavioral analytics – uncovering patterns within the mountains of customer data that companies have – web analytics and point of sale data for instance. They help companies find these patterns, find the insight that they are not seeing with their current tools, [...]

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Book Review – Analytics at Work

January 26, 2010

I received a pre-release copy of Tom Davenport’s new book Analytics at Work: Smarter Decisions, Better Results. The book is a follow-on to Competing on Analytics (reviewed here) and is a shorter, pithier book than its predecessor. Once again Tom collaborates with Jeanne Harris and this time Robert Morison of the Concours group. Where the [...]

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First Look – Scorto

January 5, 2010

I caught up with a new (to me at least) decisioning platform recently. Scorto works with credit organizations to manage credit risks and make objective decisions when selling mass credit products. They offer what they refer to as decision support (but I would call blended decision management and decision support) in everything from personal/small commercial [...]

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First Look – SAS Enterprise Miner/Model Manager

December 3, 2009

The folks from SAS gave me a quick update the other day on SAS Enterprise Miner and SAS Model Manager, two of SAS’ data mining/predictive analytics products. I often blog about SAS, as you would expect, but I have not done any product posts. SAS’ Business Analytics Framework is focused on helping organizations find the [...]

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Business Rules Forum 2009 – Day 1 #brf

November 4, 2009

It’s the end of day 1 of the Business Rules Forum/Enterprise Decision Management Summit and time to write a wrap up post for the day – no live blogging today as I have too much on as track chair to sit behind my keyboard!
Today I got to attend Jim Sinur’s keynote and sessions from Roger [...]

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Analytics in the executive suite – a #PBLS panel

October 28, 2009

Syndicated from BeyeNetwork
I am at the Premier Business Leadership Series, SAS/BetterManagement.com’s event, and I got to attend a great panel on Analytics in the Executive Suite. Barbara Pindar of Aeropostale, Eric Webster of State Farm Insurance, Cameron Davies of Disney and Keith Collins of SAS made up the panel. Each panelist gave [...]

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Know your customers by knowing who they know #paw

October 20, 2009

Tim Manns presented on Optus SingTel’s work using social interactions in analytics. In this case the social network is the people you know based on who you call, and who you don’t call. Optus is part of SinfgTel and is a telco based in Australia that competes with the main telco and has about 35% [...]

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Cost reduction in bill insert campaigns with predictive analytics #paw

October 20, 2009

Stamatis Stefankos gave a presentation on his work with Sunrise Communications to forecast and reduce printing and mailing costs in a CRM context. Sunrise is the #2 telco in Switzerland with mobile and landline customers with 1.7 mobile customers (the majority). They have a typical data infrastructure with a data warehouse that pulls in data [...]

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Putting predictive analytics to work at Premier Bankcard

September 21, 2009

I am giving a tutorial and a presentation on putting predictive analytics to work at the forthcoming Predictive Analytics World show in Washington DC (October 20th-21st with tutorials on the 19th). I always like to illustrate my points with real examples and I am going to be talking about Premier Bankcard, a SAS client. As [...]

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Decision Management Events for September 4th

September 4, 2009

This week’s event calendar is below. The intent of this weekly post is to focus on web events coming in the next few weeks and conferences in the coming months. If you know about web or physical events around business rules, analytics, optimization or decision management, please let me know – james@decisionmanagementsolutions.com.
Web Events:

Infocentricity Webinar – [...]

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How can decision management help with customer engagement?

July 30, 2009

Shantanu Narayen of Adobe recently said “Engagement is the new business mandate” and when Denise Shiffman (author of The Age of Engage) spoke at a recent CMO summit she added:
As I talk to customers, partners, and employees, it becomes increasingly clear to me that the health of a company relies on the extent to which [...]

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Personalize customer relationships by personalizing decisions

July 28, 2009

Syndicated from BeyeNetwork
David Vergara wrote a nice piece over on Target Marketing recently – Use effective segmentation with predictive analytics to personalize customer relationships. David does a nice job of outlining the steps involved in a segmentation modeling, a key area for data mining and predictive analytics.
To adopt analytics to personalize customer relationships, however, I [...]

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Using decision management for meaningful EMR

July 20, 2009

I saw this comment last week in The US stimulus program Taking medical records online – McKinsey Quarterly – Health Care – Strategy & Analysis and it struck a chord with me:
health care providers to upgrade their IT systems rapidly to reach the act’s standards for “meaningful use” of EMR (Electronic Medical Record)
This phrase – [...]

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Recommendation Engines- not as Complicated as You Think

July 15, 2009

Some time ago I saw this interesting little post -Recommendation Engine Secrets We Don’t Want You to Know: It’s not as Complicated as We’d Have You Think – that made the point that:
Most recommendation engines use one of a handful of methods that are well understood
And they are correct, of course. Recommendation engines involve some [...]

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A reader asks about champion/challenger testing

May 27, 2009

A little while ago I got an interesting question from a reader about champion/challenger testing  – an element of adaptive control. Check out this brief on Adaptive Control or read the chapter in Smart (Enough) Systems for details on the approach. Anyway, here’s the question:
When testing a champion strategy with challengers, I assume sample [...]

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Data is still defensible

May 13, 2009

Syndicated from BeyeNetwork
In Is Data a new defensibility? Abhishek Tiwari argues that even data is not defensible any more. He argues that data integration and the use of new sources of data are key skills but that companies cannot use unique data to differentiate because there is too much data and too much of it [...]

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