February 17, 2011
Toovio was founded by a group of ex-database marketers who have extensive consulting and implementation experience with various marketing, decision management, and analytics products. Their backgrounds in real-time/database marketing in terms of analytics, building tools and using existing products has led them to develop their own solution. What they call their “Service-as-a-Service” (I would call [...]
Read the full article →
February 15, 2011
I got an update from TIBCO Spotfire recently, with my usual focus on operational decisions. Spotfire aim at what they call the analysis gap. Their customers typically have applications that are tailored and customized but too expensive to change, reporting that is widely distributed but inefficient (prompting users to use additional tools when needs change) [...]
Read the full article →