segment

Real-time Infrastructure for Decision Management

April 18, 2012

It used to be that analytics were applied in batch, updating the database with a score or customer segment based on yesterday’s data.
It used to be that these models could take months to implement, so that the models themselves were based on data that might be months out of date.
It used to be that analytic [...]

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Pushing the frontiers of analytics #smarteranalytics

March 20, 2012

Brenda Dietrich from IBM research wrapped up the morning with a discussion of some of IBM’s research. This involved both managing uncertain data at scale and driving analytics for this data. Projects cover systems of people, the future Watson, Outcome-based business and resilient business and services.
As everyone knows there’s a lot more data out there [...]

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Decisions, rulesets and business rules revisited

February 28, 2012

Some time back I wrote Here’s how decisions and rules relate (and how to manage them) and it seemed to me that this could do with being repeated with small updates.
One of the questions I get often is around how decisions and business rules relate. Business rules are, after all, one of the core technologies for [...]

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First Look – GDS Link Update

February 20, 2012

I got an update on GDS Link recently, having last written about them in 2010 (see this First Look on GDS Link). Since 2006 they have been helping banks and other credit issuers to build custom, tailored, customer-centric risk applications.
DataView 360, the core product, was designed to address what they regard as the key problem [...]

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First Look – FICO Model Central

February 16, 2012

FICO Model Central is the latest addition to FICO’s Decision Management platform and is focused on lifecycle management of predictive analytic models in the context of an overall Decision Management implementation. The original driver was a growing regulatory requirement in the banking industry to have a regular cycle of model validation and monitoring of predictive [...]

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First Look – Zoot

February 9, 2012

Zoot was founded in 1990 and has been providing hosted decision management solutions since 1992. With a focus on financial services, Zoot’s clients include 3 of the top 5 U.S. banks and they work with clients of all sizes and across all lines of business.  Instant credit decisioning is one of their critical offerings, but [...]

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First Look – Zementis Update

January 24, 2012

I spoke to Zementis back in June of 2011 and got an update on their Universal PMML Plug-in among other things. Since then they report growing client interest with a particular focus on real-time decision-making using real-time scoring in fraud detection for instance. They have also been updating their products. ADAPA, their analytic decision deployment [...]

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First Look – Quiterian

January 10, 2012

Quiterian is a Spanish company with offices in the US, Mexico and Europe. Quiterian Analytics aims to be complementary to traditional tools for reporting by helping companies get more value from their data sooner. In particular they aim to help companies anticipate the future by providing simple to use predictive analytics and by empowering users while [...]

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Giving retail banking customers what they want

January 2, 2012

Jim Davis of SAS had an interesting post back in October - What do retail banking customers want?- in which he talked about the results of some consumer surveys and the banking industry’s response. The three results Jim discussed were clarity and fairness, easy access and quality customer experience. Interestingly I see all three of these [...]

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First Look – Update on InfoCentricity Xeno

December 12, 2011

I got an update from InfoCentricity recently. InfoCentricity are a software company focused on delivering a web-based, advanced predictive analytics workbench (Xeno). They were founded back in 2000 have been releasing various components of their Xeno platform since then as well as a first application based on this platform (Campaign Analyzer). Xeno4 is the new [...]

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First Look – Spotfire 4.0

November 14, 2011

I got a quick update on Spotfire 4.0 recently (announced today – I last reviewed Spotfire in February). This release was aimed primarily at getting analytics to a wider audience through analytic dashboards and social collaboration. As we all know, many people work with others in different locations and time zones. This requires strong context [...]

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Analytics: The widening divide. An IBM/MIT Sloan study

November 8, 2011

I listened in to IBM’s call about their recent analytics study conducted with MIT Sloan – The Widening Divide (available from www.ibm.com/thewideningdivide). This is the second year for the analytics study and surveyed 4,500 people from 30 industries and 120 countries – a very broad view. Three key results:

The competitive advantage created by analytics is [...]

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Adaptive Control in Collections at a US Regional Bank #FICOWorld

November 3, 2011

Time for a quick session or two at FICO World. Chip Clarke and Andrew Beckman presented on the use of customer-level TRIAD to continuously improve their collection results for their retail banking products – to do “Adaptive Control”. Adaptive control, for those not familiar with the term, means continually challenging the way you make decisions [...]

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Transformation in the era of big data and analytics #iod11

October 25, 2011

Steve Mills opened up the discussion talking about Big Data, making the point that the art of the possible when it comes to data has been growing steadily for many years – though the current explosion in data is pretty impressive. For instance 1.3B RFID tags in 2005 and 30B in 2010, 4.6B mobile phones [...]

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Decision Management Systems don’t get decision fatigue

August 18, 2011

I was recently pointed to this great NY Times article – Do You Suffer From Decision Fatigue? The article reports on a series of experiments to evaluate the effect of making many decisions in a row. It turns out that people don’t do well with this and that “decision fatigue” sets in, reducing not only [...]

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First Look – FICO Model Builder 7.2

August 18, 2011

Model Builder is FICO’s predictive analytic workbench remains focused on superior scorecard technology with advanced inferencing and reject inference (described in my review of Model Builder 7.1). Integration with the Blaze Advisor BRMS and integration for common variable libraries remains a largely unique feature. The focus of the newly announced Model Builder 7.2 is on [...]

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First Look – Clario Core

July 26, 2011

Clario Analytics has been marketing cloud-based analytic solutions since 2008. The company has been going to market with a general purpose analytic platform – Clario Platform, offering predictive analytic model development in the cloud – across multiple verticals. In addition, they leveraged their deep experience in marketing optimization and developed Clario Stream, a marketing optimization [...]

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Many Kinds of Analytics, One Approach to Maximize Their Value

June 21, 2011

Working with clients it is clear that the interest in analytics has never been greater than it is today. Yet there is still confusion about what analytics means. We have web analytics to analyze logs and clickstream data to optimize websites; data mining and predictive analytics to analyze structured data to segment customers and to [...]

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First Look – 11Ants Analytics

June 7, 2011

I got a chance to catch up with 11Ants Analytics recently. 11Ants Analytics is a spin-off out of the University of Waikato (the source of the WEKA project), and has commercialized technology for automating the production of predictive models. The technology was inspired by research at Waikato – a leading center for machine learning.. 11Ants [...]

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Smarter Customer Analytics and Decision Management with IBM

June 2, 2011

We got a quick overview of SPSS Decision Management (see my post on SPSS DM 6 or indeed the whole blog for my view of this). SPSS Decision Management combines predictive analytics, business rules and optimization/simulation to optimize high volume decisions like “should I search this car at the border” or “should I investigate this [...]

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