JT on EDM

Josh Becker of SubZero Wolf and Dave Froning of SAS presented on integrating text analytics and data analytics to make an impression. Text analytics has a lot of potential but success stories are not as widespread as you would think they should be nor are there many stories of operationalizing text analytics. The challenge, Dave [...]

Syndicated from Smart Data Collective
Sugato Basu from Google presented on sponsored search (Ad Words) and how you can predict bounce rate, and thus user satisfaction, for a new ad. Ad Words, of course, are displayed when a search is made and tracking results involves tracking who clicks on the ads and whether they convert, explore [...]

Syndicated from Smart Data Collective
Andreas Weigend, former amazon.com Chief Scientist, gave a keynote on the unrealized power of data. He started with a historical perspective. In the 70s perhaps 10M used computers, mostly in the back office. By the 80s this had reached 100M and the front office. By the 90s the internet and search [...]

Frank DiGiovanni of Group RCI (a vacation exchange and vacation rental company, part of Wyndham Worldwide) presented on their journey  – a legacy modernization using ILOG Rules. Frank  identified SOA, legacy migration from mainframe to SOA and how business rules complements these as his key topics. Group RCI’s core problem was threefold:

Members: had to call [...]

I got a briefing on IVIS Group’s Sonetto product this week. Sonetto is most famous as the platform for Tesco’s multi-channel strategy. Sonetto is a product designed to focus on multi-channel operations, especially (but not exclusively) multi-channel retail. They make the very valid point that multi-channel retail is complex. Not only do retailers have multiple [...]

Usama Fayyad, previously Chief Data Officer of Yahoo, presented a keynote on From Data Warehousing to Strategic Data Assets – Case Studies on the Web: Social Networking, Direct-Response Marketing and Understanding Customer Behavior.
The number of users on the web continues to grow rapidly, approaching 1Bn. The data created as these users move around the web [...]

Neil and I caught up with Expert System, a Semantic Intelligence company, last week to discuss their Cogito product. Expert System is based in Italy, has 145 employees and originally worked on spell checkers for Microsoft. While they have a lot of business in Europe they are now growing in the US. Their core pitch [...]

A couple of companies I follow had interesting announcements today. First Attensity announced its new “Market Voice” product designed to allow automatic analysis of blogs, forums, reviews and other kinds of customer-generated content. The idea is to bring this information into the same environment as internal unstructured information so it can be analyzed as part [...]

Mike Gilpin and Noel Yuhanna gave a presentation on how informaton-as-a-service can help your projects and applications. Many SOA implementations were focused on transactional solutions but Forrester found that many used the same service infrastructure to expose information – e.g. a customer update service which exposes the current address also. Theme: Information-as-a-service (IaaS) offers to [...]

Attensity is a text analytics company based in Silicon Valley and Utah that is focused on helping companies hear the “voice of the customer”. By allowing companies to effectively process the text in emails, service logs, call notes and, more recently, forums, blogs and wikis, Attensity aims to make companies both aware of their customers’ [...]