Posts tagged as:

score

First Look – eBureau

February 22, 2010

eBureau is a predictive scoring and information service provider founded in 2004, focused on technology for very rapid model development and deployment. Using their own purpose-built modeling software, a small group of modelers developed 900 predictive models in 2009 alone. The company has been applying this capability for real-time and interactive marketing like contact centers, [...]

Read the full article →

Protecting the most vulnerable #pawcon

February 16, 2010

John McConnell of Analytical People presented on the use of analytics in the UK’s transition to digital TV. This is being rolled out region by region, trying to improve the process each time. Several regions have been converted already. There is a group of people, in the UK as in other countries, for whom TV [...]

Read the full article →

First Look – TRIAD 8.5 and Decision Graph

February 15, 2010

TRIAD 8.5 has just been released and is the latest version of FICO’s combined account manager and customer manager platform for financial services companies (its focus is on accounts/customers where credit risk is a critical issue). I got an update recently focused on Decision Graph. Decision Graph is  one of the new capabilities. Decision Graph [...]

Read the full article →

First Look – Aha

January 14, 2010

I got a chance to catch up with Aha! recently. Aha! is based in the Denver Tech Center and was founded back in 2006. Aha!’s premise is that it is now possible to build analytics into a platform and to focus on how to operationalize predictive models and deliver analytics within business processes. Initial customers [...]

Read the full article →

First Look – Dulles Research Carolina

January 14, 2010

I recently met the folks at Dulles Research, a scientific computing outfit focused on analytic solutions for enterprise software. The folks who founded Dulles had previously worked at Marketswitch (focused on large scale optimization and sold to Experian in 2004) and have a long history of working with companies who are serious about using analytics [...]

Read the full article →

First Look – Scorto

January 5, 2010

I caught up with a new (to me at least) decisioning platform recently. Scorto works with credit organizations to manage credit risks and make objective decisions when selling mass credit products. They offer what they refer to as decision support (but I would call blended decision management and decision support) in everything from personal/small commercial [...]

Read the full article →

First Look – SAS Enterprise Miner/Model Manager

December 3, 2009

The folks from SAS gave me a quick update the other day on SAS Enterprise Miner and SAS Model Manager, two of SAS’ data mining/predictive analytics products. I often blog about SAS, as you would expect, but I have not done any product posts. SAS’ Business Analytics Framework is focused on helping organizations find the [...]

Read the full article →

Webinar: Getting your first predictive model up and running

November 10, 2009

[ December 8, 2009; 10:00 am to 11:00 am. ] Another webinar in the ongoing series this fall. Predictive models,  aka scorecards, have been extensively used across industries in driving tangible benefits – both to the top line and bottom line.  This session covers the critical success factors and an analytical framework that will help get you there.  Real-life examples will also be provided.

Anunay Gupta, [...]

Read the full article →

SAS customers and fraud detection

October 27, 2009

Another customer panel courtesy of SAS. This one had Rex Pruitt from Premier Bankcard (I blogged about how Premier put predictive analytics to work and Rex presented at Predictive Analytics World), Chris Swecker formerly of the FBI/Bank of America, Cameron Jones SAS’ Chief Compliance Officer and was moderated by Ellen Joyner. Fraud, obviously, is a [...]

Read the full article →

Premier Bankcard and building a good customer score #paw

October 20, 2009

Rex Pruitt discussed Premier Bankcard’s development of a good customer score. I have written about how Premier Bankcard is putting predictive analytics to work as I used them in my presentation on putting analytics to work earlier. Job 1 was to define a good customer – find the definitions that the CEO, the CFO, heads [...]

Read the full article →

Cost reduction in bill insert campaigns with predictive analytics #paw

October 20, 2009

Stamatis Stefankos gave a presentation on his work with Sunrise Communications to forecast and reduce printing and mailing costs in a CRM context. Sunrise is the #2 telco in Switzerland with mobile and landline customers with 1.7 mobile customers (the majority). They have a typical data infrastructure with a data warehouse that pulls in data [...]

Read the full article →

First Look – FICO Insurance Fraud Manager

October 20, 2009

I got a chance to catch up with Andrea Allmon of FICO to hear about their new Insurance Fraud Manager release (3.0 in July). This is a timely topic because of the debates around healthcare at the moment. In all the discussions about healthcare costs you never hear about the amount of fraud involved, yet [...]

Read the full article →

A reader asks about decision services with multiple answers

September 28, 2009

One of the questions I get regularly can be summarized like this: I see how a decision service works when it returns an answer but can it return multiple answers? As one reader put it:
Suppose we want to go from India to the USA. There are number of alternatives and many flights that are available. [...]

Read the full article →

Boosting results or reducing costs with lift curves

September 22, 2009

Syndicated from BeyeNetwork
I have been thinking about lift curves this week (no, really, this is the kind of thing I think about) and I thought it was worth spending a post describing them and their value.
Before I actually talk about a lift curve I need to give you a little background. The purpose of a [...]

Read the full article →

Putting predictive analytics to work at Premier Bankcard

September 21, 2009

I am giving a tutorial and a presentation on putting predictive analytics to work at the forthcoming Predictive Analytics World show in Washington DC (October 20th-21st with tutorials on the 19th). I always like to illustrate my points with real examples and I am going to be talking about Premier Bankcard, a SAS client. As [...]

Read the full article →

Two more dimensions of analytic speed

September 15, 2009

Syndicated from BeyeNetwork
Curt Monash has been Thinking About Analytic Speed over on The Intelligent Enterprise Blog and makes some good points about the different kinds of analytic speed. One area I find lots of confusion in discussions of analytic speed that Curt does not touch on is the difference in time to build an analytic [...]

Read the full article →

Putting predictive analytics to work at Infinity Insurance

September 15, 2009

I am giving a tutorial and a presentation on putting predictive analytics to work at the forthcoming Predictive Analytics World show in Washington DC (October 20th-21st with tutorials on the 19th). I always like to illustrate my points with real examples and while I was preparing the presentation I had a chance to talk to [...]

Read the full article →

How can decision management help with customer engagement?

July 30, 2009

Shantanu Narayen of Adobe recently said “Engagement is the new business mandate” and when Denise Shiffman (author of The Age of Engage) spoke at a recent CMO summit she added:
As I talk to customers, partners, and employees, it becomes increasingly clear to me that the health of a company relies on the extent to which [...]

Read the full article →

The dangers of scores in decision making

July 27, 2009

Last week I responded to some concerns raised about the dark side of analytics and this prompted a very thoughtful comment from Will Dwinnell who said
My fear is that much of the nuance about what a predictive model is really saying about airline passenger THX1138 is lost, and the security guard at the gate just [...]

Read the full article →

First Look – clario Analytics

July 13, 2009

clario Analytics was founded back in 2002 largely by folks from Fingerhut. The team had been working on mailstream optimization – how to manage catalogs. The best customers of a catalog marketer can get literally 100 catalogs per year and this is not good. Initially a consulting company they raised money in 2006 and launched [...]

Read the full article →

← Previous Entries