Posts Tagged ‘retention’

24th June 2009

First Look – Oracle Real-Time Decisions 3.0

I got a chance to get an overview of the latest release of Oracle Real-Time Decisions, 3.0. This is the platform for real-time decisions on which various applications (for call center, web etc) are built and sold as part of the Oracle Applications suite.
The vision of this product is to optimize “return on attention” – [...]

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posted by James Taylor in Analytics, Business Rules, Decision Management, Product News | 0 Comments

28th May 2009

Which X is likely to do Y and so what?

Syndicated from BeyeNetwork
Gary Cokins had a great post – Fill in the blanks: Which X is Most Likely to X? in which he identifies some great uses for predictive analytics.Increasing employee retention, increasing customer profitability and increased shelf opportunity are classic uses. What Gary does so well in this post, though, is point out that [...]

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posted by James Taylor in Analytics, Decision Management | 0 Comments

13th May 2009

Data is still defensible

Syndicated from BeyeNetwork
In Is Data a new defensibility? Abhishek Tiwari argues that even data is not defensible any more. He argues that data integration and the use of new sources of data are key skills but that companies cannot use unique data to differentiate because there is too much data and too much of it [...]

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posted by James Taylor in Analytics, BI, Data Mining, Decision Management | 1 Comment

24th February 2009

Some thoughts after attending Predictive Analytics World

Syndicated from b-eye network
Last week I was at Predictive Analytics World, a brand new show on the business value of predictive analytics. The show was a great success, I think, as it attracted a decent audience in very tough times and succeeded in bringing together not just those building predictive analytic models, but also those [...]

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posted by James Taylor in Analytics, Data Mining, Decision Management | 2 Comments

20th February 2009

Predictive Modeling for E-Mail Marketing

Syndicated from Smart Data Collective
Arthur Hughes (author of Strategic Database Marketing) and Anna Lu of e-Dialog.com presented on predictive modeling for e-mail marketing. Arthur has been developing databases for database marketing for 30 years or so. Initially he focused on databases but found that people could not use them to make money and that led [...]

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posted by James Taylor in Analytics | 0 Comments

19th February 2009

5 ways to reduce cost with predictive analytics

Syndicated from Smart Data Collective
I am blogging live from Predictive Analytics World on behalf of SmartData Collective. Hopefully there will also be some podcasts. First up is Eric Siegel, program chair and President of Prediction Impact for the event.
Eric defines predictive analytics as “business intelligence” technology that produces a predictive score for each customer or [...]

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posted by James Taylor in Analytics, Data Mining, Decision Management | 2 Comments

10th February 2009

Predictive analytics in marketing decisions

I saw this little post over on Angoss’ blog:  The Score – Utilizing predictive analytics for marketing in 2009. In it they identify three areas in marketing where you could put predictive analytics to work. Each one struck me as deserving of a comment on the value of decision management in that context:
Marketing more optimally [...]

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posted by James Taylor in Analytics, Decision Management | 2 Comments

22nd January 2009

Decision Management and some top CRM processes for a cost-constrained economy

A press release caught my eye recently on CRM – Gartner Identifies the Top Six CRM Marketing Processes for a Cost-Constrained Economy. Two of the six processes Gartner identified seem to me to require decision management to be done well.
1.Retention Management
Retaining high value or potential high-value customers is essential in difficult economic times. Gartner advises [...]

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posted by James Taylor in Business Rules, Data Mining, Decision Management | 0 Comments

20th November 2008

In the coming recession put your customers first with decision management

I was pointed to a post today on the topic of customer service (Another Day, Another Customer-Service Nightmare on the EconoWhiner) that pointed out that companies
need to provide quality service and quality customer service if they’re going to survive an economic downturn as severe as this one?
Now I am not going to pick on AOL [...]

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posted by James Taylor in Decision Management | 0 Comments

19th November 2008

On Best Buy’s success and being decision-centric

Last week I saw a post comparing Best Buy and Circuit City – one thriving and one going into bankruptcy – and it made me think about the role of decision management in Best Buy’s success. I have head Best Buy present various times an a number of elements of their successful customer-centricity strategy are [...]

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posted by James Taylor in Decision Management | 1 Comment

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