retention

New White Paper: Managing the Next Best Activity Decision

January 20, 2012

I have recently finished a new white paper on Managing the Next Best Activity Decision, sponsored by KXEN.
Every interaction with your customers is an opportunity to build your relationship. It could be a personalized marketing offer or proactive customer service. To make sure this interaction maximizes the value of your customer relationship, many organizations are developing [...]

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First Look – Causata

August 11, 2011

Causata is a software company founded in early 2009 with a heritage from the online space – behavioral targeting on the web and database marketing. They are headquartered here in Silicon Valley with engineering in London and the team has experience across companies like Touch Clarity, Omniture, Interwoven, DoubleClick, RedHat, Skype, eBay and others.
Causata sees [...]

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Some thoughts on using analytics about your staff to improve customer treatment

May 9, 2011

Some time ago I wrote piece about Talent Analytics. After some discussions with them I realized that my thinking about talent or HR analytics has been too limited. Sure, I have seen how it might help with the kind of recruiting, team management and merger assessments that Talent Analytics does. But Talent Analytics made the [...]

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5 ways predictive analytics cuts enterprise risk

March 14, 2011

Eric Siegel opened Predictive Analytics World with a view of using predictive analytics in enterprise risk management. Eric began by giving some examples of “macro” risk – single, catastrophic risk events. But his focus, and the focus of predictive analytics, is on “micro” risk – risk-based micro decisions in my terminology. These are risk decisions [...]

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First Look – SAS High Performance Computing

March 7, 2011

I caught up with SAS recently to discuss their high-performance computing products. SAS’ high performance computing products are designed to address some known customer challenges such as underutilized computing resources, rapidly growing data volume and complexity, unnecessary data movement, and slow time to results because underlying hardware infrastructure is maxed out. Add in a general [...]

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First Look – Toovio

February 17, 2011

Toovio was founded by a group of ex-database marketers who have extensive consulting and implementation experience with various marketing, decision management, and analytics products. Their backgrounds in real-time/database marketing in terms of analytics, building tools and using existing products has led them to develop their own solution. What they call their “Service-as-a-Service” (I would call [...]

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Investing in your lowest level employees with Decision Management

February 11, 2011

My old friend Marcia Conner pointed me to this great piece yesterday Investing at the Bottom of the Ladder that discussed how “Companies that invest in their lowest-level employees are more productive and more profitable”. Personally I found this cheering and a nice counterpoint to the outsource everything, always reduce costs no matter what mindset [...]

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First Look – Market Helm

January 11, 2011

Helm Interaction Management is a new company, founded in 2009, and focused on solutions related to inbound marketing and customer interaction management.  Helm has developed a suite of inbound marketing products designed specifically for the cloud. With Market Helm™ business users can quickly create and deploy very targeted messages into any customer- or agent-facing application.
Helm [...]

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Here’s how to put strategic thinking into action

January 6, 2011

I was reading this article on Have you tested your strategy lately? in the McKinsey Quarterly and I was struck by test 10: Have you translated your strategy into an action plan?
This struck me because one of the most persistent problems I see in corporate strategy is what I call the “make it so” problem. [...]

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Out from behind the 8 ball with decisions

December 2, 2010

Jim Sinur had an interesting post this week – Don’t Get Stuck with Bad Policy/Rule Management. In it he said
I think organizations that do not manage their policies/rules may find themselves behind the eight ball
a sentiment with which I completely agree. But I would go one step further, organizations that do not manage their [...]

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Five Ways Predictive Analytics Cuts Enterprise Risk #pawcon

October 19, 2010

Eric Siegel opened Predictive Analytics World with a keynote on Five Ways Predictive Analytics Cuts Enterprise Risk. Predictive analytics is a hot topic these days, with demand in terms of jobs for instance doubling since the beginning of 2009. Yet the audience was really clear that most executives do not get the true power of [...]

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First Look – Portrait Software

October 19, 2010

Portrait Software, now part of Pitney Bowes Business Insight – has a tag line of “Make every interaction count” so, with my focus on micro decisions, I wanted to get an update. Since the early days of Quadstone (acquired by Portrait some years ago) the focus of this team has been to help people get [...]

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New webinar – Trendspotting for growth

July 1, 2010

[ July 15, 2010; 10:00 am to 11:00 am. ] I am acting as host for a Smart Data Collective webinar “Trendspotting for Growth: Finding the patterns that lead to smarter action with Analytics” on July 15, 1 PM ET / 10 AM PT. You can register here and I hope to see you there.

As companies using analytics know, data is key [...]

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Decision engines in financial services

April 26, 2010

This is a piece I wrote for Chris Pratt’s quarterly financial institutions newsletter
The use of technology to automate and manage decisions, especially high volume decisions essential to day-to-day operational execution, is expanding rapidly. Beginning with the consumer credit business, use of decision engines and decision management has spread to all aspects of financial services [...]

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IBM Advanced Case Management Technology

April 15, 2010

After the intro on Advanced Case Management, a more technical session. The idea, Carl Kessler says, is to take all the technology IBM has and create a real improvement in their case management capabilities. Carl explained how IBM takes what they see industries and customers doing and capture storyboards for these different scenarios like new [...]

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Predictive analytics panel at Business Analytics Summit

November 16, 2009

I hosted a panel last week on predictive analytics at the Business Analytics Summit. I was joined by Richard Boire of the Boire-Filler Group, Jean-Paul Isson of Monster.com and Michael Berry of Data Miners (and author of Data Mining Techniques, one of my favorite Data mining books). I asked a series of questions and we [...]

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Business Rules Forum 2009 – Day 1 #brf

November 4, 2009

It’s the end of day 1 of the Business Rules Forum/Enterprise Decision Management Summit and time to write a wrap up post for the day – no live blogging today as I have too much on as track chair to sit behind my keyboard!
Today I got to attend Jim Sinur’s keynote and sessions from Roger [...]

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SAS customers and optimization

October 27, 2009

Next up in my SAS day was a panel on optimization. Bobby Hull of BGF Industries and Bill Nowicki of the Carolina Hurricanes were joined by Larry Mosiman of SAS on a panel hosted by Tammi Kay George. BGF is a leader in high-end composites and textiles. The Carolina Hurricanes, of course, are an NHL [...]

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Premier Bankcard and building a good customer score #paw

October 20, 2009

Rex Pruitt discussed Premier Bankcard’s development of a good customer score. I have written about how Premier Bankcard is putting predictive analytics to work as I used them in my presentation on putting analytics to work earlier. Job 1 was to define a good customer – find the definitions that the CEO, the CFO, heads [...]

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Boosting results or reducing costs with lift curves

September 22, 2009

Syndicated from BeyeNetwork
I have been thinking about lift curves this week (no, really, this is the kind of thing I think about) and I thought it was worth spending a post describing them and their value.
Before I actually talk about a lift curve I need to give you a little background. The purpose of a [...]

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