April 15, 2010
After the intro on Advanced Case Management, a more technical session. The idea, Carl Kessler says, is to take all the technology IBM has and create a real improvement in their case management capabilities. Carl explained how IBM takes what they see industries and customers doing and capture storyboards for these different scenarios like new [...]
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April 12, 2010
Guest intelligence is something Target use to drive marketing and merchandising decisions. Target, of course, is a large US retailer that does business in 49 states and has a major web presence. Target has guest data from panel surveys, store surveys and operational data and regards these all as valid sources of guest data, without [...]
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