March 8, 2011
Karl Rexer has just released the results from his annual survey of data miners – RexerAnalytics.com/Data-Miner-Survey-Results-2010.html. This year 735 data miners responded to an extended survey. Interesting facts from this year’s results:
CRM and Marketing remain the top focus area with goals like retaining customers and understanding them better coming top also.
Decision trees, regression analysis and [...]
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February 17, 2011
Toovio was founded by a group of ex-database marketers who have extensive consulting and implementation experience with various marketing, decision management, and analytics products. Their backgrounds in real-time/database marketing in terms of analytics, building tools and using existing products has led them to develop their own solution. What they call their “Service-as-a-Service” (I would call [...]
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