December 2, 2008
Rachel Scales presented on Getting to the Right Price: Using BI Apps with Oracle Data Mining to Improve You Company’s Margins. Pricing is increasingly complex as the world is changing and becoming more competitive. Customer loyalties are changing, resources are constrained and competition is more global. Price management is necessary to ensure your share of [...]
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October 28, 2008
Darren Koch presented on Hotwire.com’s use of ILOG business rules in revenue management. Summary:
Ongoing segmentation and optimization help businesses serve customers
Smart testing + flexibility = better service = higher profits
Continues to show ROI that is increasing over time
Hotwire.com was founded in 1999 to help travel partners (who invested) sell excess inventory without driving down prices [...]
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