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prescriptive analytics

First Look: Neuro-ID

Neuro-ID TM started about 7 years ago with the premise that by monitoring how people use their keyboards and mice one could identify the confidence level of the person filling out the form. And that this could be done without any personally identifiable information. They developed a Neuro Confidence ScoreTM  (Neuro-CS TM) which they have [...]

Forrester analyst Mike Gualtieri asks “if analytics does not lead to more informed decisions and more effective actions, then why do it at all?” Specifically in a great post What Exactly The Heck Are Prescriptive Analytics? he says (emphasis mine) Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn’t [...]

I recently got a chance to catch up with the IBM SPSS team for an update. Analytics, in IBM’s view and mine, are increasingly necessary as digitization increases the scale of business data and digital disruptors increase the difficulty of making good decisions. For those being disrupted analytics offers a powerful way to fight back. [...]

I am giving a webinar with FICO and Automotive News on Strategies for Driving Real-time, 24×7 Business Outcomes through Analytically-Driven Decisions, July 12th at 2:30pm Eastern. The automotive industry has invested heavily in its Big Data, digital, business intelligence, and analytic infrastructures. But insights promised by these investments frequently remain hidden in the vast amount of [...]

I recently participated in an International Institute for Analytics webinar,  Prescribing The Right Decision With Prescriptive Analytics (I am a faculty member of IIA). In the webinar we did some surveys that had some interesting results. First off we asked the audience what they were using analytics for. This was interesting to me as it overlapped [...]

I am participating in an International Institute for Analytics webinar, 9am Pacific on June 23 “Prescribing the Right Decisions with Prescriptive Analytics” Automation of everyday activities holds the promise of consistency, accuracy and relevancy. When applied to business operations, the additional benefits of governance, adaptability and risk avoidance are realized. Prescriptive analytic empowers both systems [...]