predictve analytics

Premier Bankcard and building a good customer score #paw

October 20, 2009

Rex Pruitt discussed Premier Bankcard’s development of a good customer score. I have written about how Premier Bankcard is putting predictive analytics to work as I used them in my presentation on putting analytics to work earlier. Job 1 was to define a good customer – find the definitions that the CEO, the CFO, heads [...]

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Know your customers by knowing who they know #paw

October 20, 2009

Tim Manns presented on Optus SingTel’s work using social interactions in analytics. In this case the social network is the people you know based on who you call, and who you don’t call. Optus is part of SinfgTel and is a telco based in Australia that competes with the main telco and has about 35% [...]

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Cost reduction in bill insert campaigns with predictive analytics #paw

October 20, 2009

Stamatis Stefankos gave a presentation on his work with Sunrise Communications to forecast and reduce printing and mailing costs in a CRM context. Sunrise is the #2 telco in Switzerland with mobile and landline customers with 1.7 mobile customers (the majority). They have a typical data infrastructure with a data warehouse that pulls in data [...]

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The high ROI of data mining for innovative organizations #paw

October 20, 2009

I presented today at Predictive Analytics World (I will post slides later) and John Elder, one of my favorite data mining presenters, gave a great session on the ROI of data mining. John started by giving me a great plug and then pointed out that one of the reasons data mining has survived as an [...]

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An analytic minute (or two)

October 20, 2009

Syndicated from BeyeNetwork
A little while back I got to spend a few minutes talking about analytics and optimization with Jack Mason of IBM. He posted the resulting video over on the Smarter Planet blog. Enjoy.
I am at Predictive Analytics World today so this is nice and timely. Look for some posts today on analytics.

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Boosting results or reducing costs with lift curves

September 22, 2009

Syndicated from BeyeNetwork
I have been thinking about lift curves this week (no, really, this is the kind of thing I think about) and I thought it was worth spending a post describing them and their value.
Before I actually talk about a lift curve I need to give you a little background. The purpose of a [...]

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Don’t forget to register for the webinar series

September 21, 2009

The Decision Management Solutions webinar series starts this week with an introduction to the 5 core principles of decision management. Next week sees Eric Siegel present on optimizing business decisions, how best to apply predictive analytics. There’s one or two most weeks (unless I am gone speaking at a conference) and you can use the [...]

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5 ways to reduce cost with predictive analytics

September 17, 2009

Earlier this week I attended a local Business Intelligence SIG to hear Eric Siegel speak.  This was essentially a preview of Eric’s keynote presentation at Predictive Analytics World next month on reducing costs with predictive analytics.
Eric is giving a webinar with me as part of the Decision Management Solutions webinar series – Optimizing Business Decisions [...]

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Webinar: Optimizing Business Decisions – How Best to Apply Predictive Analytics

September 17, 2009

[ September 30, 2009; 10:00 am to 11:00 am. ] The second webinar in the series, this one on  optimizing business decisions with predictive analytics. Harnessing value with predictive analytics depends on some careful choices: What kind of customer behavior you predict and which operational decisions you automate with it. This webinar will guide you in making these choices, and cover a healthy dose of [...]

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Two more dimensions of analytic speed

September 15, 2009

Syndicated from BeyeNetwork
Curt Monash has been Thinking About Analytic Speed over on The Intelligent Enterprise Blog and makes some good points about the different kinds of analytic speed. One area I find lots of confusion in discussions of analytic speed that Curt does not touch on is the difference in time to build an analytic [...]

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Interview – Putting customer value to work

August 31, 2009

Brent Leary interviewed me last week and posted it on his Social CRM blog. You can read about the interview, and listen to it here: Brent’s Social CRM Blog: Putting Customer Value to Work with Enterprise Decision Management – A Conversation with James Taylor. In it Brent and I mention an upcoming webinar with the [...]

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IBM, SPSS and a sea change in decision management

August 25, 2009

Syndicated from BeyeNetwork
I was attending IBM’s launch of its analytic appliances when it announced its intent to acquire SPSS. I did not get a chance to write much more at the time but I did not want to let the opportunity pass completely.I think the announcement represents a sea change in the decision management [...]

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Speaking at the Business Analytics Summit

August 3, 2009

[ November 12, 2009 to November 13, 2009. ] The Business Analytics Summit is in San Jose. I am moderating a panel on Predictive Analytics on the first day. Jean-Paul Isson, VP BI & Predictive Analytics for Monster Worldwide, and Gordon Linoff, Principal of Data-Miners Inc are already confirmed for the panel. Contact me for a $100 discount and register here.

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Speaking at Predictive Analytics World

August 1, 2009
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[ October 19, 2009 to October 21, 2009. ] I am speaking at Predictive Analytics World. On the 19th I am giving a tutorial on putting predictive analytics to work. This is a whole day tutorial with lots of practical content, plus you get a copy of my book. If you are just coming to the show you can catch a summary of this [...]

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Predictive analytics turn uncertainty into usable probability

July 31, 2009

Syndicated from ebizQ
Following on from yesterday’s post on analytics, let’s talk about predictive analytics. Another phrase I picked up while working at FICO was this one:
Predictive analytics turn uncertainty about the future into usable probability
Again, I don’t know if the phrase originated there or was just in common usage but it always struck me as [...]

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Decision Management Events for July 31

July 31, 2009

This week’s event calendar is below. The intent of this weekly post is to focus on web events coming in the next few weeks and conferences in the coming months. If you know about web or physical events around business rules, analytics, optimization or decision management, please let me know – james@decisionmanagementsolutions.com.
Web Events:

SPSS Webinar -Micro-targeting [...]

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IBM and SPSS

July 28, 2009

UPDATED BASED ON CALL – see below
In NY for IBM’s Analytics announcements. The original agenda has been overtaken by events – IBM bought SPSS this morning. Ambuj Goyal came on to talk about SPSS and focused on their predictive analytics software. SPSS is very widely used – 250,000 customers in all sorts of industries across [...]

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The dangers of scores in decision making

July 27, 2009

Last week I responded to some concerns raised about the dark side of analytics and this prompted a very thoughtful comment from Will Dwinnell who said
My fear is that much of the nuance about what a predictive model is really saying about airline passenger THX1138 is lost, and the security guard at the gate just [...]

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Analytics – the dark side?

July 21, 2009

Syndicated from BeyeNetwork
Oz Analytics – The Darker Side Of Analytics was an interested little post discussing the risk of using analytics to, in this case, to profile potential criminals based on past behavior. The use of analytics to predict crime and criminals is certainly growing and, as Steve said in his post, you have to
wonder [...]

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First Look – clario Analytics

July 13, 2009

clario Analytics was founded back in 2002 largely by folks from Fingerhut. The team had been working on mailstream optimization – how to manage catalogs. The best customers of a catalog marketer can get literally 100 catalogs per year and this is not good. Initially a consulting company they raised money in 2006 and launched [...]

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