Posts tagged as:

Analytics

Critical Success Factors for successful BI and analytic implementations

December 2, 2008

A panel of the keynote presenters discussed critical success factors for BI and analytics. Panels are tricky to blog so this is just going to be a list of thoughts generated by the panelists with no attempt to assign them to the individuals. Critical success factors, then, include:

You must understand what drives high performance for [...]

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Using decision management to prepare for an unknown future

November 18, 2008

Recently, Ronan Bradley discussed the challenges for banks in the area of compliance, given the rapidly changing environment. He made three specific points with which I agree and that I think shows the value of a decision management approach for banks and others facing an unknown but difficult regulatory environment in the next year or [...]

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EDM Summit – some closing thoughts

November 3, 2008

I thought I would wrap up with some closing thoughts for the week:

Lots of discussion of the importance of data – understanding it, integrating it, cleaning it and making the same data available to those reporting on it, doing analytics with it and running operational systems.
Interesting times in the rules market with recent acquisitions by [...]

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Optimizing Customer Lifecycle Management

October 30, 2008

David Griffith from CUNA Mutual Group talked about predictive analytics in a B2B environment. CUNA targets credit unions and cooperatives and their members with software and insurance products. CUNA Mutual needed to acquire new credit union accounts for direct insurance products – credit unions who sign up can offer a full range of insurance products [...]

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Integrating Predictive Analytics and BRM to Improve Health Plan Member Experience

October 30, 2008

Two gentlemen from Deloitte presented Integrating Predictive Analytics and BRM to Improve Health Plan Member Experience. 80% of healthcare costs are incurred by 20% of members and traditionally the 20% get all the focus. Analytics and data mining get applied to claims, authorization, costs as a result. Segmentation focuses on the unprofitable and unhealthy. Increasingly [...]

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Predictive Analytics Produces Business Rules That Deliver

October 29, 2008

Eric Siegel, who is chairing the new Predictive Analytics World show, presented on predictive analytics and business rules. Predictive analytics, says Eric, is a business intelligence technology that products a predictive score for each customer or prospect … and explanations thereof. These scores come from predictive models that are developed across your historical data. This [...]

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How many different kinds of decision management are there?

October 21, 2008

Well at least one more as of today – Jim Sinur, over on his Gartner blog – has finally started to use the phrase he has been threatening to use for a while “Intelligent Decision Management”. While Jim has not published a formal definition – I expect he will soon now he is back at [...]

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Decision Services – A Pattern for SOA

October 7, 2008

I just finished presenting at the SOA Symposium and if you are interested in my presentation you can find it on slideshare.
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Rexer Analytics Data Mining Survey Results Released

October 2, 2008

Karl let me know that the results from his survey are available – you can find them on the Rexer Analytics site – so I thought I would take a look and blog about them. Karl collected 348 responses from individuals in 44 countries and I found the results worth a read. A few highlights:

CRM/Marketing [...]

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Putting Analytics to Work

September 22, 2008

Here’s my presentation from the InfoCentricity User Exchange. Enjoy.
Putting Analytics To Work
View SlideShare presentation or Upload your own. (tags: predictive analyticsanalyticedmente…)

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Scorecard Development Efficiencies with Xeno

September 22, 2008

Sue Gonella presented on some efficiencies in building predictive scorecards. In particular she covered the   use of sampling data vs using all records into a model development exercise.
Rather than using all records she advocated using stratified random sampling where a sample of each group of interest is used to build and validate the models. [...]

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Marketing and Customer Segmentation with Xeno

September 22, 2008

Delivering the best value proposition using segmentation is a multi-step journey with 6 main steps and some critical differences from other analytic approaches:

Define Segmentation Objectives
The first step – deciding why to build a segmentation scheme – is important but often overlooked. Reasons may include declining financial performance, changes in strategy or market trends – the [...]

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Live from the InfoCentricity User Exchange

September 22, 2008

Today and tomorrow I am attending the 4th annual InfoCentricity User Exchange. I got an overview of their Xeno product some time ago (blogged here) and I am looking forward to learning more about what their customers do with the product. All the attendees have our book too so that should be fun.
First up is [...]

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Analytics simplify data to amplify its value

September 2, 2008

Analytics simplify data to amplify its value
This was a phrase I remember from my friends in the Fair Isaac R&D team. I have no idea if this is original or a well-known analytic quote but I like it. Think about it, most business users would say they want usable, actionable information not just data so [...]

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A reader asks about scorecards and why people use them

August 12, 2008

A reader sent me an interesting question after watching the ILOG seminar on scorecards and rules in which I participated earlier this week (recording of this rules and scorecards seminar is available). Here’s a summary of what he said:
One immediate comment I would have is that scorecarding seems to insert an extra unnecessary step. Rather [...]

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First Look – Tibco ActiveMatrix Service Performance Manager

August 8, 2008

I got a briefing this week from my friends at Tibco about their Service Performance Manager product released a couple of months ago. The product is a big step along the road to what some call “autonomic computing” in that it provides dynamic and automated monitoring and correction of service levels in a service-oriented world.
The [...]

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Learn about the mortgage industry, rules and scorecards

July 24, 2008

ILOG is running a webinar titled “How to Leverage Scorecards for Accurate Risk Management” on Wednesday, August 6 at 10:00 a.m. Pacific / 1:00 p.m. Eastern. Anthony Garritano, editor of Mortgage Technology magazine, me (James) and Janet Wall from ILOG will share presentation duties and give you a quick look at the mortgage industry, how [...]

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Credit Scoring in Healthcare. In Healthcare!

July 24, 2008

I saw a post today on medical credit scoring that made me think I should post something about how credit scoring can be used in healthcare. Now saying that, of course, makes everyone nervous – are we talking about refusing people treatment because of their credit score? Why should financial questions like credit worthiness have [...]

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Analytics turn data into opportunity (article)

July 21, 2008

Ed Garry of Oracle wrote a piece for Wall Street and Technology called Analytics Help Firms Turn Data Into Opportunity that I found last week. In it Ed talks about Real Time Decisioning platforms that “deliver both rules and predictive analytics to power solutions for real-time enterprise decision management”. Ed is, of course, correct though [...]

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Q: What do you get when you cross EDM and a raptor?

July 15, 2008

A: www.youtube.com/watch?v=1zDwIfSDQiE
(Falcon, by the way, is the name of Fair Isaac’s fraud detection product that combines a neural network – a form of predictive analytics – with business rules and dynamic profiles to make real-time decisions about credit card fraud).

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