February 20, 2009
Syndicated from Smart Data Collective
Arthur Hughes (author of Strategic Database Marketing) and Anna Lu of e-Dialog.com presented on predictive modeling for e-mail marketing. Arthur has been developing databases for database marketing for 30 years or so. Initially he focused on databases but found that people could not use them to make money and that led [...]
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February 20, 2009
Syndicated from Smart Data Collective
This session was a panel discussion on the cross-industry challenges and solutions in predictive analytics. Panel sessions are tough to blog so here are some highlights.
More and more analysts are having to do their own extract, transform, load work to access databases so having modeling tools that handle this, rather than [...]
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