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Predictive Analytics World

Analytic Journeys #pawcon

February 19, 2010

Here’s my presentation from Predictive Analytics World, reproduced with permission from Predictive Analytics World and Rising Media.Analytic Journeys from Predictive Analytics World

View more presentations from Decision Management Solutions.

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Marketing Mix Modeling at Walmart Financial Services #pawcon

February 16, 2010

Final Predictive Analytics World presentation for me – Walmart Financial Services and Mu Sigma talking about marketing mix modeling. Walmart Financial Services focuses on the unbanked or under-banked. Specific services like money transfers, check cashing can be quite high volume in some locations and some 1,000 locations have branded MoneyCenters. Mu Sigma is an Indian [...]

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Protecting the most vulnerable #pawcon

February 16, 2010

John McConnell of Analytical People presented on the use of analytics in the UK’s transition to digital TV. This is being rolled out region by region, trying to improve the process each time. Several regions have been converted already. There is a group of people, in the UK as in other countries, for whom TV [...]

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Optimizing customer service levels with predictive analytics #pawcon

February 16, 2010

Richard Boire gave a presentation on predictive analytics in customer service at the Canadian Automobile Association. Organizations that successfully adopt analytics are willing, and able to change. Richard’s focus then is on tools and techniques that help create the engagement needed to drive adoption.
CAA is the Canadian equivalent of the US AAA, providing insurance, travel [...]

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Inductive Business-Rule Discovery in Text Mining #pawcon

February 16, 2010

Dean Abbott of Abbott Analytics presented on the induction of business rules having become, he said, reacquainted with and convinced of the value of business rules alongside data mining (something, of course, I would strongly support). The particular problem was a call center help desk in which text mining was used to find the rules [...]

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SPSS on what your customers tell you #pawcon

February 16, 2010

Eric Brethenoux of SPSS was up next talking about analytics using what your customers tell you. Customer segments are inherently blurred because they are a composite. Identifying the people behind a segment is hard and increasingly more difficult as the number of brands, devices, channels, media and social networks are exploding. And people have multiple [...]

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7 Innovative uses of analytics #pawcon

February 16, 2010

Eric Siegel’s keynote focused on new and innovative uses of analytics – asking the audience to focus on their most expensive operations, their greatest operational risks, their critical operational decisions.
Predictive analytics, he says, is a business intelligence technology that produces a predictive score for each customer or prospect – something scoring their risk of fraud, [...]

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Coming soon – Predictive Analytics World

February 2, 2010

Syndicated from BeyeNetwork
Predictive Analytics World, February 16-17, 2010 at the Palace Hotel in San Francisco is turning into the biggest yet. I am going to be speaking on analytic journeys and giving a workshop on putting predictive analytics to work and there are some great keynotes from Andreas Weigen (ex-amazon.com), Kim Larsen (Charles Schwab) and [...]

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Predictive Analytics World – Early Bird expiring

January 14, 2010

Quick note to let you know that the early bird pricing for Predictive Analytics World expires this week so it’s time to register. You can also use my discount code – SPEAKPAW010 – to get a 15% discount. I am running a workshop the day before (you should be there) and speaking/moderating on the first [...]

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Speaking at Predictive Analytics World 2010

November 21, 2009

[ February 15, 2010 to February 16, 2010. ] The spring Predictive Analytics World 2010 is coming to San Francisco in February and the agenda is now published at PredictiveAnalyticsWorld.com.  I am giving a tutorial (Putting Predictive Analytics to Work) the day before the conference and speaking on the first day (Analytic journeys). If you are interested, use the code SPEAKPAW010 to get a [...]

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SAS customers and fraud detection

October 27, 2009

Another customer panel courtesy of SAS. This one had Rex Pruitt from Premier Bankcard (I blogged about how Premier put predictive analytics to work and Rex presented at Predictive Analytics World), Chris Swecker formerly of the FBI/Bank of America, Cameron Jones SAS’ Chief Compliance Officer and was moderated by Ellen Joyner. Fraud, obviously, is a [...]

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Some interesting SAS-Teradata news

October 27, 2009

Syndicated from BeyeNetwork
I am spending some time with SAS this week and I was struck by a couple of announcements related to the ongoing SAS/Teradata partnership. First, the two companies have partnered with Elder Research to create a Business Analytics Innovation Center. This will both pilot new analytics (something at which John and his team [...]

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Premier Bankcard and building a good customer score #paw

October 20, 2009

Rex Pruitt discussed Premier Bankcard’s development of a good customer score. I have written about how Premier Bankcard is putting predictive analytics to work as I used them in my presentation on putting analytics to work earlier. Job 1 was to define a good customer – find the definitions that the CEO, the CFO, heads [...]

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Know your customers by knowing who they know #paw

October 20, 2009

Tim Manns presented on Optus SingTel’s work using social interactions in analytics. In this case the social network is the people you know based on who you call, and who you don’t call. Optus is part of SinfgTel and is a telco based in Australia that competes with the main telco and has about 35% [...]

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Cost reduction in bill insert campaigns with predictive analytics #paw

October 20, 2009

Stamatis Stefankos gave a presentation on his work with Sunrise Communications to forecast and reduce printing and mailing costs in a CRM context. Sunrise is the #2 telco in Switzerland with mobile and landline customers with 1.7 mobile customers (the majority). They have a typical data infrastructure with a data warehouse that pulls in data [...]

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Putting predictive analytics to work with decision management #paw

October 20, 2009

I presented earlier today on Putting predictive analytics to work in operational systems using decision management. Here are the slides. For more, you can check out my webinar on the top 5 principles of decision management.
Putting Predictive Analytics To Work
View more presentations from James Taylor.

You can also download the PDF and you can see the [...]

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The high ROI of data mining for innovative organizations #paw

October 20, 2009

I presented today at Predictive Analytics World (I will post slides later) and John Elder, one of my favorite data mining presenters, gave a great session on the ROI of data mining. John started by giving me a great plug and then pointed out that one of the reasons data mining has survived as an [...]

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Boosting results or reducing costs with lift curves

September 22, 2009

Syndicated from BeyeNetwork
I have been thinking about lift curves this week (no, really, this is the kind of thing I think about) and I thought it was worth spending a post describing them and their value.
Before I actually talk about a lift curve I need to give you a little background. The purpose of a [...]

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Great interview with layman Netflix Prize leader Martin Chabbert

September 21, 2009

Eric Siegel has a great interview with one of the winners of the Netflix prize – check out the Predictive Analytics World blog -  Casual Rocket Scientists: An Interview with Layman Netflix Prize Leader Martin Chabbert.

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Putting predictive analytics to work at Premier Bankcard

September 21, 2009

I am giving a tutorial and a presentation on putting predictive analytics to work at the forthcoming Predictive Analytics World show in Washington DC (October 20th-21st with tutorials on the 19th). I always like to illustrate my points with real examples and I am going to be talking about Premier Bankcard, a SAS client. As [...]

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