predictive analytics

First Look: FICO Decision Optimizer

May 20, 2013

Decision optimizer is one of FICO’s Decision Management Tools and is designed to address some specific challenges in customer decisioning, particularly that there are often competing objectives and very large numbers of customers (and thus customer decisions) involved. Combine this with the many possible action combinations, uncertainty about what customers might do, as well as [...]

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Using Decision Management to improve call centers

May 19, 2013

I was struck over the weekend by this article on the BBC website - Call centre menu options catalogued by frustrated man. Essentially this guy has been documenting call center menus. As the article says
“He started the project after growing frustrated about the number of options and amount of recorded information on call centre menus.”
Mr Clarke [...]

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First Look: Zementis Update 2013

May 14, 2013

It’s been over a year since I last got updated on Zementis (their 3.5 release of ADAPA and PMML Universal Plug-in). Since then they have been busy adding support for new platforms and signing new partnerships. Most recently they have announced a strategic alliance between Zementis and FICO, something Zementis sees as a big win for [...]

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White Paper of the Week- Beyond Business Agility

May 13, 2013

A new week and another new white paper. This week it is Beyond Business Agility: Becoming Adaptive and Analytic
Business rules are a powerful tool for developing agile systems. Moving forward, becoming analytic and adaptive as well as agile will be a source of competitive advantage. This white paper is based on my keynote from the Building Business [...]

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5 minutes on Mobile and Decision Management

May 13, 2013

While at IBM IMPACT this year I was interviewed about Decision Management, Mobile and more. Check out the video below:

If you want to access the white papers I mention you can find them on decisionmanagementsolutions.com/white-papers.

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@TDWI Executive Summit: Ten Best Practices in Operational Analytics

May 13, 2013

[ August 20, 2013; 4:15 pm to 5:15 pm. ] I am speaking with Dean Abbott at the TDWI Executive Summit  in San Diego, August 20th at 4:15pm on Ten Best Practices in Operational Analytics
One of the most powerful ways to apply advanced analytics is by putting it to work in operational systems. Using analytics to improve the way every transaction, every customer, and every website visitor is [...]

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@TDWI Executive Summit: Moving to Real-Time Analytic Decision Making with Decision Management

May 13, 2013

[ August 19, 2013; 11:15 am to 12:00 pm. ] I am speaking at the TDWI Executive Summit  in San Diego, August19th at 11:15am on Moving to Real-Time Analytic Decision Making with Decision Management
For organizations today, the right time to make a decision is increasingly in real time. Customers want responses in real time, supply chains must adapt to disruption in real time, and fraud must be [...]

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Decision Management and In-Memory Technology

May 10, 2013

In-memory databases and in-memory analytics are interesting technologies when it comes to Decision Management Systems. Memory is thousands of times faster than disk and the amount of memory on a node is increasing rapidly. Putting data is put in memory and executing analytics against it, especially if the analytics engine has plenty of memory too, can [...]

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First Look: SAP Real-Time Offer Management

May 9, 2013

As part of the ongoing blog series on Marketing Decision Management Solutions I got an update from SAP on Real-Time Offer Management. This is based on an acquisition made at the end of 2006 of a real time recommendation technology developed for the CRM market, with early adoption mainly by the competitive service industries – [...]

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Decisions in the cloud #ficoworld

May 2, 2013

Last session for me at FICO World is SulAmerica (part of ING) talking about their work with FICO moving decision management applications to the cloud. Cloud is clearly a growth area for businesses, with much of companies’ IT  investment being pushed to the cloud. This move to the cloud turns applications to SaaS, middleware into [...]

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The Era of Intimate Customer Decisioning #ficoworld

May 2, 2013

Next session for me at FICO World is one focused on where customer decisioning is going. John Rymer of Forrester began by presenting some of the major trends found in a recent Forrester survey conducted for FICO:

Customer modeling is getting much more sophisticated as companies try and understand large numbers of customers more precisely – [...]

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Customer Intimacy and the 3rd Platform #ficoworld

May 2, 2013

Stuart Wells, the CTO of FICO, came up to give the keynote and talk about FICO’s big cloud announcements:

FICO Cloud-based Decision Management Platform (announcement here)
FICO Analytic Cloud (announcement here and sign up here)
Customer engagement applications  on this cloud platform announcement here (discussed also in this blog post).

Stuart began with a couple of stories. He told a story [...]

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First Look: FICO Marketing Products

May 2, 2013

I got a chance to catch up with FICO’s Marketing products as part of our ongoing blog series on Marketing Decision Management solutions. FICO has been transitioning from using its tools to build custom marketing solutions to delivering a complete solution specifically for marketing. They also acquired Entiera about a year ago and have integrated [...]

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5 Steps to Big Marketing #ficoworld

May 1, 2013

Josh Prismon and Matt Beck came up next to walk through a 5 step plan for Big Marketing – Marketing in the era of Big Data.

Admit you have a problem
Stop interrupting and start understanding
Create a personal dialogue guided by analytics
Continuously improve your decisions
Push out by building network effects

The context for this is the death of what they [...]

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Improving Customer Experience in a Turbulent Supply Chain #ibmimpact

April 29, 2013

I went to listen to the folks from Cardinal Health talking about their supply chain and their use of BPM, Decision Management and analytics. Cardinal Health delivers products to medical facilities with 60,000 sites delivered to daily, 86% of US hospitals use them and 30,000 employees are involved. Cardinal Health is focused on helping improve cost-effectiveness and quality of [...]

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Marketing Decision Management: Critical Elements in a Solution

April 25, 2013

As we start the series let’s begin with a set of what I consider to be critical elements in a Marketing Decision Management solution. These are not a complete set of everything a solution might do but a set of critical elements from my (decision management) perspective.

A suitable marketing solution is:

Multi-channel, supporting inbound and outbound, [...]

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First Look: GDS Link Decision Intelligence

April 24, 2013

I got an update from GDS Link on their Decision Intelligence product recently. This was developed initially as a consulting tool and is now available as a licensed product. The purpose of Decision Intelligence is to help customers anticipate business corrections before there is an impact on the business. Decision Intelligence provides scorecard monitoring or [...]

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First Look: IBM Decision Optimization solutions

April 23, 2013

IBM has a portfolio of decision optimization products that are integral to their smarter analytics strategy, aimed at both the hard-core optimization experts as well as targeting line of business markets. IBM sees optimization expanding, expanding from the traditional optimization technology market to a more mainstream decision optimization platform with an increasing focus on specific [...]

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My work at the International Institute for Analytics

April 23, 2013

I am a faculty member for the International Institute for Analytics and recently published two new briefs on how to use decision requirements modeling in the successful application of analytics, especially (but not solely) more advanced analytics such as data mining or predictive analytics.

Decision Discovery for a Major Business Function
This outlines how an organization can identify [...]

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Decision Management and Marketing – a Blog Series

April 22, 2013

Marketing is a great use case for Decision Management and we see this reflected in the  growing interest in using Decision Management Systems  to improve retention, increase cross-sell and up-sell, develop customers over time and improve customer satisfaction – key objectives of a successful marketing organization. In fact using analytics, especially predictive analytics, business rules [...]

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