Posts tagged as:

predictions

Predictive Marketing (Lessons from the CMO Summit #3)

September 9, 2008

Stephan Chase of Marriott generated the third set of thoughts. He is working to make Marriott more customer-centric, in particular by employing predictive modeling to determine what customers are likely to do in the future while using results in marketing to create a learning organization. This is of course the heart and soul of decision [...]

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Analytics simplify data to amplify its value

September 2, 2008

Analytics simplify data to amplify its value
This was a phrase I remember from my friends in the Fair Isaac R&D team. I have no idea if this is original or a well-known analytic quote but I like it. Think about it, most business users would say they want usable, actionable information not just data so [...]

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First Look – Tibco ActiveMatrix Service Performance Manager

August 8, 2008

I got a briefing this week from my friends at Tibco about their Service Performance Manager product released a couple of months ago. The product is a big step along the road to what some call “autonomic computing” in that it provides dynamic and automated monitoring and correction of service levels in a service-oriented world.
The [...]

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Transpromotional marketing with EDM

July 18, 2008

Transpromotional marketing – yes, another new phrase that I heard for the first time this week. Wooing Customers in a Weak Economy was the source – an article on 1:1. Chris Stone wrote the article and it talks about the need to use different channels to contact customers and to do so consistently and in [...]

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Here’s why decisions matter to the 8 Ps of Marketing

July 7, 2008

Some time ago I saw an article that discussed the 8Ps (4 old, 4 new) of Marketing. It seemed to me that decision making, especially operational/transactional decision making is critical to most of these Ps. Here, then, is my summary of the 8Ps and why decisions, and decision management, matter.
4 Ps

Product
You might think that [...]

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Live from InterACT – Ian Ayres

April 28, 2008

I started with an interesting breakfast this morning with Ian Ayres and Larry Rosenberger. Ian is the author of Super Crunchers (reviewed here in the wiki) and Larry is a research fellow and ex-CEO of Fair Isaac. The two of them were great conversationalists and we ranged across randomized testing (adaptive control), the power of [...]

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After EDM – the future of business

April 11, 2008

The second part of my response to Dave Wright’s comment is about the kind of business one can run after one adopts EDM. To do this, let’s predicate the discussion a company that has adopted Enterprise Decision Management as a core management principle, implemented the technology and development approaches that support it and had long [...]

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Best set of 2008 predictions yet

January 3, 2008

Vinnie over at the deal architect had a wonderful post on 2008 predictions – Enterprise Predictions for 2008. Inspired by the simple practicality of his post I thought I would make some EDM predictions for the year too.

Millions of dollars will be saved when EDM systems detect fraudulent claims
Millions more will be saved when EDM [...]

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Book Review – Competing on Analytics

February 26, 2007

Competing on Analytics: The New Science of Winning by Tom Davenport and Jeanne Harris
Tom and Jeanne have written a new book (building on a paper they wrote some time ago) about what they call “analytic competitors”, that is to say companies that use their analytic prowess not just to enhance their operations but as their [...]

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Book Review – The Long Tail

November 26, 2006

The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson does a nice job of introducing some key concepts that are redefining business in the Internet era. As he says “The era of one-size-fits-all is ending, and in its place is something new, a market of multitudes”. In this world the [...]

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