persona

Social Media Analytics with IBM

June 2, 2011

IBM sees Social Media Analytics as part of Customer Analytics rather than as a separate category – the reason for analyzing social media is to better understand customers and what they are thinking. It is not enough, says IBM, to understand and analyze social media. This understanding must be integrated with other kinds of analytics [...]

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First Look – Kount

March 8, 2011

I got a chance to catch up with Kount recently, a 4 year old company that is a wholly owned subsidiary of Keynetics (a 13 year old e-commerce company) focused on preventing fraud in e-commerce. They offer an all-in-one SaaS solution aimed at detecting fraud fast (intra-transaction real-time) while giving customers flexibility and usability. They [...]

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Customer intimacy #bas2010

September 29, 2010

Customer intimacy is a hot topic these days. Customers are getting more complex because not only are they using multiple channels but because they have multiple online personalities – work, home, on behalf of a parent or child and so on. The fact that consumers trust each other (78%) but not ads (13% trust for [...]

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Decision management and automated recommendations

February 16, 2009

This post caught my eye last week – ecommerceinsights.com Blog » Automated recommendations: ubiquitous in 2009?
Predictive merchandising becomes ubiquitous, and the crowd begins to separate. “Predictive merchandising” is also referred to as “automated merchandising” or “personalized product recommendations”. Whatever term you like (or are marketing) we will see this area are the “product reviews of [...]

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Customer Centricity Strategy #3 – Mass Customization

December 17, 2008

Wrapping up my responses to John Schmidt’s post on Customer Centricity with a discussion of Mass Customization. John describes this as managing trade-offs and building sophisticated models to customize your response to each and every customer based on their value…

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Segmentation and product design

September 18, 2008

Scott had a great article on segmentation and personas this week that is a nice, quick read. I think the use of analytics in persona design can make a big difference (as I have noted before) and that decision management can use good customer segmentation as a first step towards extreme personalization.
If you are not [...]

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Here’s how to improve your personas with analytics

June 5, 2008

Some time ago the folks over at the Analytical Engine had a post about Data Driven Persona Development. I loved the way they described taking a very qualitative approach – persona development – and adding some analytic rigor to it. Given my interest in using analytics for segmentation and in developing different websites/experiences for different [...]

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Book Review – Chocolates on the pillow aren’t enough

May 8, 2007

Chocolates on the Pillow Aren’t Enough: Reinventing The Customer Experience
I have just finished Jonathan Tisch’s book Chocolates on the Pillow Aren’t Enough: Reinventing The Customer Experience.The author is Loews Hotels chairman and CEO and is clearly very knowledgeable about the customer experience and how to improve it.
The book has two main sections – a problem/solution [...]

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