JT on EDM

I got a chance to get an overview of the latest release of Oracle Real-Time Decisions, 3.0. This is the platform for real-time decisions on which various applications (for call center, web etc) are built and sold as part of the Oracle Applications suite.
The vision of this product is to optimize “return on attention” – [...]

Ginger Conlon had a nice post this week – Don’t Blast. Target. – Think customers: The 1to1 Blog.
many marketers are still drawn to the ease of blasting to a broad audience, instead of targeting for maximum impact among those most likely to respond
If you are trying to make this transition from blasting to targeting – [...]

ILOG and XM presented on optimization and business processes. Optimization in this context is about mathematical optimization aimed at decision support or Operations Research. Creating plans and schedules to optimize use of resources. Optimization helps business create best possible schedules or plans, explore their alternatives and understand trade-offs between conflicting goals. For instance, how much [...]

Craig Hayman presented some interesting statistics to kick off – 83% of CEOs expect significant change yet 76% of IT budgets is spent on maintenance. BPM BlueWorks is one of IBM’s new products – very like AlignSpace – and Craig kicked off a demo. The web environment provides lots of information about process modeling and [...]

Sandy Carter, Tom Rosamilia and Steve Mills led a press conference on their key announcements. IBM feels strongly that it has really got the experience you need for BPM and SOA. For their Dynamic Business Process and Models they have 5,000+ engagements and are #1 in BPM market share according to Gartner. They have research [...]

Well here we are at another IMPACT. The event has 5,000+ attendees. Keynotes begin with some humor from Billy Crystal. Steve Mills got the serious section kicked of by reminding us that technology is so pervasive it is easy to forget what we rely on it for. Billions of transistors, billions of people connected to [...]

Syndicated from BeyeNetwork
I participated in a panel at IBM’s launch of its new Business Analytics and Optimization service line this week. I wrote a quick post to go with the launch and having attended and heard the IBM folks talk about it and had a chance to talk with some of them I thought a [...]

I am attending IBM’s launch event for its new Business Analytics and Optimization service line and scheduled a quick post to point readers to the announcement – there is a press kit at www.ibm.com/press/analytics.
I am excited about this. Firstly it’s a big deal for IBM Global Business Services to add a service line so it [...]

I often write about the difference between decision support systems and the kind of systems that result from applying decision management – decision management applications. For instance, this post on To Hell with Business Intelligence, try Decision Management and this interview with Dan Power. Last week I came across a great way to describe the [...]

A little while ago I got an update from Unica. While Unica may seem like a slightly tangential topic for me it actually is not. Not only do I think that many efforts to adopt decision management start with customer marketing decisions (Unica’s focus as part of Enterprise Marketing Management) but Unica has done a [...]