offers

Oracle RTD Roadmap #oow10

September 20, 2010

The Oracle Real Time Decisions (RTD) roadmap began with a quick review of Oracle RTD (see my earlier post on the role of RTD in e-commerce) – an analytical decision service that sits between the operational and analytic applications of an organization so that operational business processes can be analytically enhanced. Crucially it combines prescriptive [...]

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Oracle Real Time Decisions in e-commerce #oow10

September 20, 2010

I am attending a few sessions at Oracle OpenWorld this week and the first one is an overview of Oracle Real-Time Decisions (RTD) in e-commerce. I have reviewed RTD 3.0 before. The context for using RTD is that consumers are harder to reach, satisfy and retain – their behavior evolves more quickly, there is more [...]

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Webinar – Delivering customer centricity across multiple channels, multiple platforms

August 30, 2010

Organizations have multiple channels for interacting with their customers. Each channel has its own platform for valid technical reasons. And each line of business has its own systems while customer data is spread across multiple databases. To deliver customer centricity, organizations need to connect these elements effectively. At the heart of effective customer interactions are [...]

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IBM, Unica and solution-oriented Decision Management

August 18, 2010

IBM recently announced it was buying Unica. As I work with both IBM and Unica I thought I should post some comments.
To me, this is an interesting example of the ongoing evolution of decision management as a market. Today most customers aren’t looking explicitly for decision management solutions. Rather they are seeking business solutions that [...]

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New webinar – Trendspotting for growth

July 1, 2010

[ July 15, 2010; 10:00 am to 11:00 am. ] I am acting as host for a Smart Data Collective webinar “Trendspotting for Growth: Finding the patterns that lead to smarter action with Analytics” on July 15, 1 PM ET / 10 AM PT. You can register here and I hope to see you there.

As companies using analytics know, data is key [...]

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Teradata – National Australia Bank and next best action

April 27, 2010

National Australia Bank group (a 15 year Teradata customer) presented on their use of Teradata for multi-channel marketing. NAB has 10.9M customers worldwide and about 38,000 staff. Brock Lynch, from the marketing group within the retail bank, gave an overview of their analytical CRM approach. NAB sees its analytical CRM assets as:

Complete customer data stored [...]

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Decision engines in financial services

April 26, 2010

This is a piece I wrote for Chris Pratt’s quarterly financial institutions newsletter
The use of technology to automate and manage decisions, especially high volume decisions essential to day-to-day operational execution, is expanding rapidly. Beginning with the consumer credit business, use of decision engines and decision management has spread to all aspects of financial services [...]

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Guest intelligence at Target

April 12, 2010

Guest intelligence is something Target use to drive marketing and merchandising decisions. Target, of course, is a large US retailer that does business in 49 states and has a major web presence. Target has guest data from panel surveys,  store surveys and operational data and regards these all as valid sources of guest data, without [...]

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Your movements speak for themselves

December 11, 2009

Syndicated from BeyeNetwork
Jeff Jonas had a great post on his blog recently, Your movements speak for themselves: Space-Time Travel Data is Analytic Super-Food! in which he made the point that:
Mobile devices in America are generating something like 600
billion geo-spatially tagged transactions per day.
With such huge volumes involved, this information is only going to be useful [...]

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First Look – Convergys

November 30, 2009

While I was attending the Business Rules Forum a few weeks back I got my first chance to learn about Convergys. A major sponsor of the event, Convergys is focused on improving the customer experience and customer relationships using decisioning technologies. Building on a history in customer care and billing, Convergys is now a nearly [...]

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SAS customers and fraud detection

October 27, 2009

Another customer panel courtesy of SAS. This one had Rex Pruitt from Premier Bankcard (I blogged about how Premier put predictive analytics to work and Rex presented at Predictive Analytics World), Chris Swecker formerly of the FBI/Bank of America, Cameron Jones SAS’ Chief Compliance Officer and was moderated by Ellen Joyner. Fraud, obviously, is a [...]

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SAS customers and optimization

October 27, 2009

Next up in my SAS day was a panel on optimization. Bobby Hull of BGF Industries and Bill Nowicki of the Carolina Hurricanes were joined by Larry Mosiman of SAS on a panel hosted by Tammi Kay George. BGF is a leader in high-end composites and textiles. The Carolina Hurricanes, of course, are an NHL [...]

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First Look – Oracle Real-Time Decisions 3.0

June 24, 2009

I got a chance to get an overview of the latest release of Oracle Real-Time Decisions, 3.0. This is the platform for real-time decisions on which various applications (for call center, web etc) are built and sold as part of the Oracle Applications suite.
The vision of this product is to optimize “return on attention” – [...]

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Which X is likely to do Y and so what?

May 28, 2009

Syndicated from BeyeNetwork
Gary Cokins had a great post – Fill in the blanks: Which X is Most Likely to X? in which he identifies some great uses for predictive analytics.Increasing employee retention, increasing customer profitability and increased shelf opportunity are classic uses. What Gary does so well in this post, though, is point out that [...]

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First Look – Unica

April 10, 2009

A little while ago I got an update from Unica. While Unica may seem like a slightly tangential topic for me it actually is not. Not only do I think that many efforts to adopt decision management start with customer marketing decisions (Unica’s focus as part of Enterprise Marketing Management) but Unica has done a [...]

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Here’s what different in next generation warranty systems

March 5, 2009

Continuing some posts on next generation warranty systems in the build up to speaking at the Warranty Chain management conference I thought I would contrast how current generation warranty systems handle critical decisions with how next generation systems do so.

Decision
Today
Next Generation

Is Claim Valid?
Data validation rules are coded into the user interface that captures [...]

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Predictive modeling and today’s growing data challenges

February 20, 2009

Syndicated from Smart Data Collective
Matt Kramer of Axciom and Jun Zhong of Wells Fargo discussed some of the challenges presented by data in the context of predictive models. Matt began by discussing some of the reasons for modeling – reducing costs, avoiding simplistic decisioning, predict attritition, optimize marketing spend etc. Predictive models help by ranking [...]

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5 ways to reduce cost with predictive analytics

February 19, 2009

Syndicated from Smart Data Collective
I am blogging live from Predictive Analytics World on behalf of SmartData Collective. Hopefully there will also be some podcasts. First up is Eric Siegel, program chair and President of Prediction Impact for the event.
Eric defines predictive analytics as “business intelligence” technology that produces a predictive score for each customer or [...]

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First Look – Sonetto Retail

December 29, 2008

I got a briefing on IVIS Group’s Sonetto product this week. Sonetto is most famous as the platform for Tesco’s multi-channel strategy. Sonetto is a product designed to focus on multi-channel operations, especially (but not exclusively) multi-channel retail. They make the very valid point that multi-channel retail is complex. Not only do retailers have multiple [...]

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Customer Centricity Strategy #3 – Mass Customization

December 17, 2008

Wrapping up my responses to John Schmidt’s post on Customer Centricity with a discussion of Mass Customization. John describes this as managing trade-offs and building sophisticated models to customize your response to each and every customer based on their value…

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